nikki scaplen

* Oversaw creative direction and provided hands-on design of branding, website design and user strategy * social media campaigns * digital media * print collateral * advertising * marketing & presentation kits * annual reports * event materials including displays * collateral and overall event strategy * outdoor and large format materials.

Created, implemented and oversaw visual and marketing communications programs that effectively described and promoted the business and its products including: PR, editorial writing, graphic design, collateral development, web design/development, advertising, tradeshow and event planning. Managed the research and development of content for publication of products.

Lead Designer and creative strategist reporting to Creative Director and supporting all global marketing efforts, including demand generation, corporate collateral and sales materials, targeted email marketing, online advertising and retargeting programs, corporate branding, and event branding and strategy.

* Boutique creative services and illustration studio. * Founded Moonlight Studios in 1997 as a partnership. Served as one of four Senior Designers after merger of Moonlight Studios with wedü in mid-1999; merger assisted in wedü’s growth to a full-service agency * Provided clients with expertise and services in graphic design, advertising, and illustration solutions. * Directed branding and media-buying efforts. * Forged strong, long-term relationships with multi-media firms, media buyers and marketing consultants to collaborate on viable, cost-effective advertising and marketing strategies. * Effectively managed and met the needs of diverse client base consisting of New England Models Group, JavaTree Coffee Company, Teletrol Systems, Bell South, Monadnock Paper, Oxygen Snowboard, Atomic Ski, and Church of Christian Science. * Assisted clients in their messaging and marketing strategies in order to both gain mew marketshare and to effectively take marketshare from competition.

* Founder and leader of a team of award-winning advertising, marketing and design pros from big agency backgrounds with a business strategy to be unencumbered by the “large agency” process. Headquartered in the Greater Boston area, Bark serviced B2B, B2C and non-profit clients locally, nationally and globally. The mission: to provide businesses with affordable, high quality advertising, design and marketing solutions, as well as tools and resources needed to stay competitive and grow in the market place. Services included: marketing strategy * branding and logo design * corporate Id * print collateral * advertising * marketing & presentation kits * annual reports * rich media including online static, animated and Flash ads * event materials including displays * collateral and overall event design * outdoor and large format materials * website design and user strategy * social media campaigns, keyword rich copywriting.

As Senior Art Director at Altisource, I am lead creative in the newly founded internal marketing team for the Altisource global family of brands. I develop ideas and design approaches for a variety of project types both digital and print with the ability to articulate concepts with confidence and integrity to win the hearts and minds of key stakeholders. Working tightly and effectively with all members of the marketing and creative team - including copywriters, marketing managers, CMOs, VPs, product managers, biz dev, analytics, developers, programmers, strategists and my own immediate design team - is a top priority every day. I remain hands-on with the work in my role, focusing on projects that impact the various corporate brands globally while art directing my team to address projects that support these efforts. I have shaped a creative team that leads a championship-level branding charge for all of the Altisource global brands - covering all existing business units, as well as new business initiatives rolling out to market.