Nikki Moorer

Coca-Cola Trademark; Portfolio: Summer Olympics 2024, Holiday 2024 - 2025, FIFA World Cup 2026, Winter Olympics 2026 Strategized & launched multimillion dollar brand campaigns by setting business objectives, planning in-store executions, & overseeing the development of creative assets for Coke’s Holiday, 2024 Olympics, & Flavor LTO campaigns—generating $3.5 billion in revenue Reported directly to the Senior Vice President of Marketing and managed $7.3MM in campaign budgets Created presentation materials for TCCC’s largest annual sales convention and presented 2025 brand programs to Target’s senior buying teams and Vice President of Merchandising Analyzed and reported on monthly business performance, assessing drivers and drains of retail and fountain sales, market share, brand love, weekly consumption, and competitors within the Sparkling Soft Drink and Total Beverage categories Wrote campaign briefs outlining agency deliverables, business problems, target audiences, driving human insights & KPI’s Solved a food service program gap by developing an Olympics cup promotion with a sweepstakes for Coke x Team USA apparel, driving 250K orders from 45+ customer teams—the highest participation of any Coke Olympics campaign to date

Coca-Cola Trademark, Innovation: Coke Creations; Portfolio: Holiday 2023 Led cross-functional teams including Human Insights, Customer Sales, Creative, Media, and Frontline Marketing to drive campaigns forward and ensure timely launches Amplified Move LTO product launch by collaborating with Partnerships team to sponsor the 2023 NCAA March Madness Music Festival, feat. product sampling with branded digital activations that drove 5K engagements across videos & shares Partnered with Influencer team to coordinate branded Coke Holiday footprint & product integration at the 2023 Kardashian-Jenner Christmas Eve Party, gaining PR placements in 15+ media outlets and generating 586MM earned media impressions

Brand: M&M's Collected and analyzed Nielsen scan and panel data on M&M’s Core & Innovation products, the chocolate category, and competitors to create consumption reports and uncover strengths, weaknesses & new growth opportunities for the business Collaborated with internal cross-functional teams, external media agency partners, and senior leadership to design consumer-focused recruitment strategy for Millennial and Gen-Z audiences; presented final recommendation to Mars CMO

Developed 400+ digital advertising plans across ESPN, ABC, Freeform, & Disney Channel Managed all presale and booking operations for 100+ agency & client direct accounts Booked $25MM+ in revenue across accounts including Walmart, Target, Mars, & General Mills Facilitated multimillion dollar cobranded sponsorships with Sales, Marketing, & Social Teams Strategized optimization recommendations that reduced campaign revenue at risk by $1MM+

Planned and booked digital advertising campaigns for SEC Network & ACC Network Managed presale operations for local business accounts across Los Angeles, NYC, & Chicago

Clients: UPS, Care Credit (Synchrony), IQVIA, & Iberostar Hotels & Resorts RFP’ed media publishers across display, native, programmatic, lead gen, & paid social Worked closely with publishers to customize placements & audience targeting Planned media recommendations and bought $1.8MM+ worth of media on behalf of clients Handled day-to-day management of media plans, including set up, execution, & accounting Analyzed campaign performance and presented optimization recommendations to clients Worked closely with senior management, Account, Creative, and Analytics teams Managed and negotiated make good media buys Created billing reports and input buys into Ogilvy’s online billing database

Clients: Darden Restaurants & IBM Handled day-to-day client requests and questions via email and over the phone Presented bi-weekly campaign status reports to clients Built dark and boosted posts within Facebook, Instagram, Twitter, and LinkedIn platforms Built programmatic campaigns in The Trade Desk Trafficked tracking tags in Double Click Ad Manager and Sizmek Negotiated lower vendor rates to increase campaign cost efficiency

Wrote and edited copy for direct mail advertisements, emails, and website landing pages Headed Spring 2016 online marketing campaign, writing copy for Facebook and display ads Analyzed single ticket/subscription campaigns and reconciled marketing budget Operated Tessitura, the Orchestra’s patron and ticketing database Assisted in creation of 2016-17 Season Guide booklet

Led small team developing new, creative advertising strategies for online fundraisers Earned distinction of Top Performing Team among 5 competing universities Promoted weekly contests through social media campaigns on Facebook and Instagram Prepared and delivered presentations to student organizations about registering new accounts

Designed over 30 print and digitally animated ads for the newspaper and its online edition Operated Adobe InDesign and Photoshop

2016 Class Board - School of Arts of Sciences Chair Sep. 2012 – May 2016 Organized and executed 80+ events for 2,500 students and handled a $50,000 budget Advertised events through Facebook, Twitter, and Instagram Chaired marketing committee and headed promotional campaign for apparel sale that generated $56,000 in revenue Contacted and partnered with 30+ school groups, restaurants, and event venues Black Wharton Undergraduate Association - Marketing Committee Creative Director Aug. 2014 – May 2015 Created marketing materials including videos and flyers using Photoshop and iMovie to advertise upcoming events to Black Wharton members Penn Philippine Association, Cultural Show Chair April 2013 – April 2014 Recruited 100+ participants, scheduled practices, ordered equipment and booked venue Designed tickets, programs, and online promotional ads using Photoshop and InDesign Launched social media advertising campaign and increased annual ticket sales by 50%