Nikki Snell

Founder @ Press Loft

About

I am the founder of PR Platform, Press Loft, where media source brands to feature in their articles. We support the teams and agencies for 900 brands like Oliver Bonas, M&S, Kingfisher PLC, Laura Ashley & The White Company, helping them to secure more media coverage. After years running a PR agency and pitching constantly, I built Press Loft so journalists can find and download high-res images whenever they need without having to email and then wait for PRs to respond. This journalist-first platform means PR teams generate coverage without pitching. We generate over 15k media downloads of brands' product images per month. On LinkedIn I share practical, journalist-first PR Tips helping PRs to generate more media coverage in less time and with less pitching.Follow for:• Monthly Coverage Reports • Journalist trends and seasonal angles• Retail PR playbooks: image specs, launch timelines, reporting• PR teardowns mapping download → placement• Clips from my podcast, What The Media Want, highlighting what helps editors do their best workIf you’re in retail PR or brand comms and want faster paths to coverage give me a follow!

Country

City

United Kingdom

Industry

Public Relations & Communications

Skill

Non-Executive Director, Product Innovation, Global Business Development, Public Relations, Marketing Communications, Press Releases, Copywriting, Product Placement, Publishing, Social Media Marketing, Brand Development, B2B, Editorial, New Business Development, Magazines, Social Media, Management, Media Relations, Marketing, Marketing Strategy

Experience

Founder

Press Loft

2006-1 - Present · 20 yrs 9 mos

Greater London

Owner and Director of Press Loft - a global PR Platform which makes PR and influencer partnerships simpler. Using AI, we connect 900 brands to thousands of journalists, bloggers and social influencers in 105 countries, making it easy for media to source brands' product images, expert quotes and industry trends. Press Loft works with 900 international companies like Oliver Bonas, Kingfisher PLC, M&S Laura Ashley & DFS and connects them to writers at publishers such as Future PLC & Bauer, Condenast, Hearst & Burda along with top social influencers & bloggers in the Home, Fashion and Lifestyle sectors. I am responsible for strategy, product innovation and international expansion.

Non Executive Director

WARRIOR ADDICT®

2023-5 - Present · 3 yrs 5 mos

London, England, United Kingdom

Passionate NED supporting the founder in expanding her yoga marketplace. Expert in business positioning, technology implementation, and driving growth through targeted marketing strategies.

Founder

zero2one PR

2003-2 - 2021-12 · 18 yrs 11 mos

Founder of zero2one PR Agency which specialises in PR for Interiors & Gifts companies: servicing 45 clients in the UK. I am responsible for growth strategy and product innovation. Running zero2one led me to develop Press Loft -a PR Platform to make the PR process simpler.