Nikki Obst-Hillman

• Own and execute comprehensive territory strategies across multi-state geography, driving sustained growth, utilization, and long-term retention within hospital systems, ASCs, and private GI practices. • Serve as primary clinical and commercial point of contact for physicians, administrators, and decision-makers, positioning CDX diagnostics as a standard-of-care solution through evidence-based discussions. • Design and implement territory-specific sales plans aligned to regional market dynamics, uncovering whitespace opportunities and prioritizing high-impact accounts. • Deliver high-level clinical presentations and in-depth product demonstrations to GI physicians, nursing teams, and hospital stakeholders to support adoption and consistent utilization. • Provide ongoing post-sale education, training, and case support to ensure optimal product use and improved patient outcomes. • Partner closely with Regional Sales Manager on forecasting, strategic planning, and pipeline optimization to support regional and national growth initiatives. • Mentor and train new sales hires nationally, contributing to onboarding effectiveness, clinical confidence, and early performance success. • Maintain disciplined Salesforce documentation, forecasting accuracy, and administrative compliance while managing a demanding travel schedule. KEY ACHIEVEMENTS • Built the most profitable territory in the Northeast, achieving quarter-over-quarter growth. • Recognized with CDX Sales Excellence Award (2024) for overall sales performance.

• Drove day-to-day sales execution across South New Jersey, Philadelphia, and Delaware by managing a high-activity territory cadence that supported rapid geographic expansion and increased diagnostic utilization. • Prospected, converted, and onboarded new physician users across hospital systems and ASCs through targeted outreach, needs-based discovery, and clinically focused value positioning aligned to GI workflows. • Supported existing customers through consistent in-servicing, case coverage, and structured follow-up education, reinforcing confidence, retention, and incremental growth within established accounts. • Represented the organization at major GI conferences, including DDW, to strengthen brand presence, engage key stakeholders, and cultivate new referral and business development relationships. • Collaborated closely with senior territory leadership to align account priorities, refine growth strategies, and support accurate pipeline forecasting and territory planning. • Leveraged Salesforce to manage opportunities, track customer interactions, and maintain accurate reporting in support of forecasting, performance tracking, and administrative compliance. • Balanced independent territory execution with team-based collaboration to ensure coverage continuity, consistent customer experience, and alignment with regional objectives. • Built credibility quickly with GI stakeholders by applying strong procedural knowledge and direct patient-care background to clinical conversations and in-suite interactions. KEY ACHIEVEMENTS • Achieved over 54% territory growth from Q4 2023 to Q4 2024 in first year.

• Established and expanded long-term relationships with GI physicians by identifying gaps in current standards of care, assessing workflow and diagnostic limitations, and positioning WATS3D as a clinically validated solution to support improved detection, consistency, and patient outcomes. • Delivered comprehensive in-service training, hands-on procedural support, and ongoing staff education for physicians, nurses, and technicians to ensure confidence, proficiency, and sustained utilization of the product. • Served as a trusted clinical expert within endoscopy suites, supporting physicians during live cases, anticipating procedural needs, and reinforcing best practices to ensure optimal clinical execution. • Expanded territory footprint from Eastern Pennsylvania to coverage across five states by consistently exceeding performance expectations, deepening account penetration, and earning increased responsibility through sustained account growth. • Maintained strong quarterly retention across the largest physician-using territory in the company by prioritizing customer support, clinical follow-through, and relationship-driven account management. • Translated clinical data, case outcomes, and supporting evidence into compelling value narratives aligned with physician goals, patient care priorities, and practice-level objectives. • Partnered closely with internal stakeholders, including regional leadership and cross-functional teams, to support strategic growth initiatives, territory realignments, and organizational expansion efforts. • Demonstrated deep disease-state expertise to elevate sales conversations beyond product features, enabling meaningful discussions centered on clinical impact, standards of care, and patient benefit. KEY ACHIEVEMENTS • Led and sustained the largest physician-using territory in the company with consistent retention.

ENDOSCOPY TECHNICIAN | JULY 2015 – DECEMBER 2017 • Supported endoscopy procedures across multiple service lines by preparing procedure rooms, ensuring proper equipment availability, assisting physicians during cases, and performing efficient room turnover to maintain on-time schedules and maximize daily case volume. • Delivered comprehensive direct patient care throughout pre-operative, procedural, and PACU settings, maintaining patient safety, comfort, and dignity while adhering to hospital protocols and infection control standards. • Collected and documented vital signs, performed blood draws, completed procedural checklists, and provided clear pre- and post-procedure patient education to support clinical accuracy, compliance, and positive patient experiences. • Collaborated closely with gastroenterologists, anesthesiologists, nurses, and support staff to coordinate patient flow, anticipate procedural needs, and ensure seamless communication throughout the endoscopy unit. PREVIOUS EXPERIENCE LANKENAU MEDICAL CENTER, PA, 2010 – 2015 | PATIENT CARE TECHNICIAN LANKENAU MEDICAL CENTER, PA, 2014 – 2015 | UNIT COUNCIL MEMBER