Nikki Novisca

• Develop short and mid-term brand strategy, set product goals, and align team direction. • Create seasonal product strategies and collection plans based on market insights. • Produce product briefs and pricing analysis • Collaborate closely with the design and development team. • Develop bulk production & distribution assortment planning. • Monitor weekly sales performance and recommend strategic actions to improve sales. • Provide product architecture recommendations to guide long-term business development. • Support marketing and visual merchandising teams with product storytelling and feature communication.

Strategic Planning & Management (EIGER Brand Principles) • Managed product offerings, reviewed costing structures, and advised on pricing strategies. • Oversaw the product readiness process from bulk buying to distribution coordination. • Supported Brand General Manager by conducting strategic research and analysis. • Developed strategic planning frameworks, transformation goals, and action proposals for business and organizational improvement.

• Provided strategic and creative direction for innovation initiatives across departments. • Conducted business analysis, research, and ideation support for campaigns, branding strategies, and process improvement. • Initiated and led the “Eiger Act” project (from business pitching, market research, to product development process)