Nikki Lua

-Led end-to-end product category and marketing strategy for washing machine (household and commercial units), product vision and roadmap, driving brand visibility, demand generation, and revenue growth across online and offline channels. -Led pricing strategy, harmonizing price structures while optimizing margins. -Accountable for end-to-end P&L ownership, ensuring revenue growth, cost control, and margin optimization. -Led go-to-market and marketing initiatives, campaign planning, and e-commerce growth through marketplaces (Lazada, Shopee, TikTok), optimizing conversion rates.

-Led and developed a high-performing marketing team, driving capability building and performance excellence. -Strengthened market share and brand performance for small domestic appliances and cookware at Groupe SEB Malaysia across retail and digital channels. -Developed product roadmaps and portfolio strategies based on consumer insights and market gap analysis. -Led product positioning and messaging, integrating digital marketing, TV home shopping, livestream commerce, e-commerce, and brand.com. -Led a 360° marketing plan encompassing media publications, influencer strategy, media planning, retail excellence, promotional campaigns, and a long-term sustenance program. -Supported e-commerce growth, premium outlet setup, and omnichannel execution through cross-functional collaboration. -Accountable for end-to-end P&L ownership, ensuring revenue growth, cost control, and margin optimization.

-Drove product strategy and portfolio performance for Tefal and WMF cookware in Malaysia, ensuring alignment with consumer insights, market trends, and channel requirements. -Managed the end-to-end product lifecycle, including annual launches, pricing, packaging, and portfolio optimization. -Developed and executed go-to-market strategies across retail, e-commerce, TV home shopping, and brand.com. -Partnered cross-functionally with R&D, supply chain, and marketing teams to deliver high-impact products and consumer engagement. -Mentored and guided team members, fostering a culture of accountability and performance excellence.

-Led product marketing strategy for digital home appliances, including washing machines, built-in kitchen appliances, microwaves, and vacuum cleaners, driving market share growth and profitability. -Developed go-to-market strategies and product launches in collaboration with HQ and local teams, addressing competitive challenges and optimizing channel performance. -Conducted competitive analysis, pricing, and revenue forecasting, managing product lifecycle decisions to maximize portfolio performance and ensure sustainable profitability. -Partnered cross-functionally with R&D, supply chain, sales, and marketing teams to deliver consumer-focused solutions and sustainable growth.

-Led product management teams across Malaysia and Singapore, driving portfolio strategy, regional expansion, and P&L accountability for home appliances. -Defined standardized product management frameworks and annual product roadmaps to align with market trends and consumer insights. -Championed new product development (NPD) business cases and long-term portfolio strategy. -Expanded regional footprint, including successful market entry into Brunei. -Owned full P&L, including pricing, GTM strategies, promotions, and inventory planning. -Partnered cross-functionally with R&D, supply chain, marketing, and sales to deliver high-impact product launches and business results.

-Managed the Washing Machine product line at Electrolux for both Malaysia and Singapore, overseeing its entire life cycle and ensuring market alignment. -Led the planning and execution of the annual product roadmap to meet customer needs. -Developed pricing and packaging strategies that enhanced product competitiveness in the market. -Collaborated with logistics and sales teams for effective inventory management and promotion strategies.