Nikki E.

Hired to lead growth across Amazon, DTC, and TikTok — optimizing conversion, performance marketing, and martech infrastructure while delivering high-impact launches and revenue-driving initiatives.

In my role as Founder at NE DigitALL Consulting, I specialize in partnering with diverse brands to refine their omnichannel and direct-to-consumer strategies. My focus is on enhancing marketing efforts and fostering consumer engagement to boost brand awareness. I work closely with clients to identify growth opportunities and implement effective business development strategies. Full client list upon request

Promoted to revamp and improve profitability across North America e-commerce, Digital, and Influencer Marketing channels • Owned innovation for our omnichannel offering as the first Self-Tan brand to utilize VTO via AI and VR to boost customer purchase confidence, for increased conversion and visitors to site • Launched innovative ‘Shade Finder’ technology • Surpassed EBITDA target by GP goal through P&L ownership focused on profitability smart promotion • Built 360 strategy for full-chain Walmart launch focused on awareness, drive-to-store, and WMC achieving retail sales goals • Grew brand awareness through penetration of our Influencer Marketing channel while focusing on the relevant & diverse community at key moments across priority platforms at scale • Reduced email fatigue with SMS rollout driving increased conversion, engagement & repeat purchases for an increased volume of DTC sales • Optimized Digital Marketing budget through ROI improvements and campaign optimization and marketing, CAC, Conversion, and LTV

Hired to rollout Global E-Commerce business plans to drive profitable and sustainable growth across DTC, E-Retail & Amazon through reduced costs, media spend, and operational efficiencies • Built North America Amazon Operating plan for improved profitability • Developed 3-year global eCommerce plan, roadmap, and consolidated global financial reporting & centralized KPI tracker for sustained growth and profitability • Prioritized doubled cross-category conversion sitewide utilizing smart cart and AI optimizations for product recommendations and enhanced merchandising strategies • Leveraged the loyalty program to further develop customer relationships, and encourage continued retention with an updated program while also achieving reduced guest checkout

Hired to manage the end-to-end E-Commerce funnel and Digital Marketing funnel for improved brand awareness and sales • Launched Wunderkind site abandonment tool for 2x conversion sitewide • Implemented Recharge subscription service for retention across top products • Built loyalty program from the ground up focused on reviews, UGC and CRM data

Promoted to lead, direct and grow the digital team across the funnel; effectively managing workload, vendors, and projects • Launched A/B, & multivariate testing across DTC audiences, content, landing pages, ad-related optimizations for six-figure sales lift on sitewide testing optimizations • Drove double-digit growth in sales via data-driven plans optimizing paid acquisition channel mix & enhancing UX (Klarna, Bambuser) • Drove growth on DTC & top 15 at Sephora through retailers & owned boutiques, brand, and 360 retail marketing initiatives • Increased retention & LTV via loyalty program by 2x members through launch of new CRM tool • Optimized ROI across paid channels through analysis of traffic while developing and testing new creative & channels • Implemented various CX tools driving real-time conversion, customer engagement, and repeat purchases while reducing email volume and improving NPS

Promoted to launch the full project lifecycle of website re-platform and own Digital Marketing Channels • Rolled out website re-platform for increased conversion, revenue, visit duration, and bounce rate • Managed acquisition agencies, budgets & strategies across paid and owned channels improving CPC 22% • Increased CRM database and loyalty program by 50% by implementing dynamic content across e-mail and POS, sweepstakes, lead gen campaigns, and enhanced rewards for referral and reviews

Hired to drive E-Commerce initiatives and optimizations for an enhanced UX, minimize friction, and drive conversion • Increased YOY sales across DTC, surpassing sales target • Improved site experience surpassing sitewide conversion goal at 103% • Improved eRetail sales with focus on NBD, onsite enhancements, marketing & sampling • Optimized Digital campaign ROI above company benchmarks

Hired to own end-to-end functions of e-Commerce channel for improved revenue and brand awareness • Implemented various revenue-driving site enhancements and AB tests through Optimizely for best-in-class experience, traffic & profitability • Improved Digital performance through ownership of partner relationships and CVR, traffic, ROI and sales-driving initiatives • Developed omni-channel roadmap and opportunities aligning digital expertise with in-store experience and offerings

Promoted to support global CRM initiatives and digital campaigns by launching site refreshes to Tiffany.com 20+ global sites • Introduced timelines across cross-functional business to ensure delivery of assets & metadata for tile creation & tracking • Developed actionable insights on analytics & reported findings with Analytics Manager and broader team

Promoted to project manager for Tiffany & Co’s first formal CRM pilot program focused on driving new customer engagement through the engagement cycle and beyond

Promoted to assist in production of assets for 20+ Tiffany.com websites in preparation for redesign site launch

Located in NSW, Sydney, Australia Gained Appreciation for different cultures through travel within Australia, New Zealand and Thailand Studied and became interested in Australian Cinema and Film / Media through coursework, outside study & exploration