Nikita Melwani

As the Operations Manager, I oversee the Operations department which comprises the company's Leasing, Marketing, Community Management, and Facilities/Housekeeping Teams. In Leasing, I collaborate with two team members to lease Valiance's 800+ beds in the Berkeley submarket, covering tasks such as leasing tours, open houses, tenant renewals, interactions, and pricing/lease negotiations. In the '23-24 leasing season, our team achieved 100% occupancy, outperforming competitors at 80%. To enhance efficiency, I integrated CRM procedures for deal management, improving lead retention and closing speed. Additionally, I placed our entire portfolio on online real estate platforms like Zillow and Apartments.com, overseeing ad packages, digital assets, and online copywriting. In Marketing, I oversee social media, in-person activations, and partnerships. Monthly, I conduct tabling sessions at UC Berkeley to promote our housing opportunities. I launched and designed digital ads for the Student Union at Cal. During leasing season, I organize monthly open houses for 100+ prospective tenants, handling event planning, vendor coordination, and various social media initiatives (Instagram Reels, Facebook Ads, Email Newsletters). I've established partnerships with Berkeley local businesses, like Duffl, and I'm expanding collaborations with on-campus organizations. I also manage all physical assets, including signage and merchandise. In Community Management, I supervise 10 on-site managers, conducting weekly 1:1 meetings, monthly walkthroughs, and bi-monthly evaluations. I handle tenancy relations, recruitment for the CM class, and ensure smooth team operations.

In my role as the Lead Community Manager, I expanded on my role as a Community Manager with The Berkeley Group to lead our team of 10 managers. In this role, I help support our managers by conducting weekly meetings and touchpoints with each individual in developing incident reports, resident conflict resolution, and property management across our portfolio of private residence halls. Additionally, I am leading all marketing and promotional efforts for our 2023-24 Leasing and Hiring Season. These efforts include organizing grassroots marketing ventures such as tabling at the UC Berkeley campus and events around the Berkeley community including Open Houses and Cal Day events. Finally, I am leading our team through a recruitment cycle in sourcing, interviewing, and onboarding our Community Manager team for 2023-24.

In my role as a Social Media Marketing Associate, I led social media efforts for the organization along with its subsequent party, The Berkeley Group. My efforts consisted of crafting LinkedIn content for the organization which led to 1.5x growth of the page's views and unique visitors over a span of 3 months. Additionally, I led efforts on the TBG side in curating property-specific Instagram accounts and the development of social media marketing efforts toward leasing. Finally, I along with a fellow teammate led our Community Manager team and provided upper management support in the statuses regarding our Private Residence Halls.

In my role as a Marketing Intern, I assist the Marketing Staff with the development and execution of owned, earned, and paid media. Additionally, I support the execution of marketing campaigns from start to finish, including writing creative briefs, setting up test plans and tracking, project managing creative, routing campaigns for approval, and reviewing performance. I conduct market analysis and research social media trends, including Instagram, Facebook, Twitter, and TikTok platforms. Finally, I assist with the planning and hosting of marketing events, including onsite events at the San Francisco Giants, Oakland Athletics, San Francisco 49ers, San Jose Sharks and Golden State Warriors as well as community events throughout the Bay Area.

In my role as a Programming Intern, I tabulate, maintain, and analyze content performance metrics for the San Francisco Giants, Golden State Warriors, San Francisco 49ers, Sacramento Kings, and the San Jose Sharks. This semester, I led a minute by minute data analysis designed to improve audience retention for the San Francisco 49ers Programming. My culminating project for the semester was a metrics presentation for our Marketing division around minute by minute audience flow for Warriors Programming to aid advertising efforts. Additionally, I assist in facilitating cross-department communication regarding initiatives and analysis. I help to organize and execute the delivery of over 500 Live Events each year to audiences. Finally, I develop and execute network content planning across the Bay Area and Sacramento regions through authoring contingencies and programming schedules.

In my role as a CM, my tasks include property management including but not limited to Quarterly Site Audits, house showings & tours, and unit inspections. Additionally, I represent The Berkeley Group Portfolio as a public ambassador at UC Berkeley Housing Fairs, fundraising events, marketing campaigns, leasing events, canvasing, virtual events, and more. Finally, I assist with social media management, including but not limited to daily scheduled posting, graphic design, and outreach.

In my role as the Content Marketing Manager Intern, I created thought leadership-based content (i.e. blogs, infographics, and articles) to be published externally and used in lead generation marketing campaigns. I developed a content tagging structure based on the audience, pain points, and solutions mentioned to be used as master taxonomy for future content. Additionally, I researched challenges current Ridecell customers and prospects faced to create targeted messaging plans. Finally, I developed engagement strategies through managing the company Instagram and LinkedIn pages.

In my role as a Gameday Marketing Assistant with Cal Athletics, I work to execute and provide the ultimate fan experience for the Cal community. Alongside our team, I develop marketing campaigns to increase attendance and ticket sales for all Cal sporting events. Additionally, I implement a variety of giveaways and in-game experiences to bolster the engagement of attendees as well as engage with other members of the community through grassroots marketing around campus.

In my role at the Los Angeles Sparks, I assist in day-to-day contact with event participants as well as local school coaching staff. Furthermore, I participated in all aspects of planning, setup, execution, and post-event operations. Additionally, I oversee the fulfillment of event contracts as well as assist with post-event wrap-up reports. My position also entails researching opportunities and partnerships to build brand awareness for the Jr Sparks in the Los Angeles Community.

In my role at Nimble, I develop innovative content for our various social media platforms to boost audience engagement as well as to grow the scope of our network. I am in charge of producing content for our company's LinkedIn page, managing our Twitter account, and assisting with the creation of blog posts. Additionally, working with Nimble has allowed me to learn more about sales through the organization of various districts within our network and assisting with quality assurance.

As the Deputy Chief of Staff for External Affairs in the Office of Liam Will, I am tasked with overseeing the department of Social Media Management as well as the department of Campus Media Creation. I hold weekly meetings with the directors of these departments, our associates, and interns as well as contribute to the weekly board and all staff meetings. My main goal is to establish a presence on campus through our office's marketing tactics via Social Media, Newsletters, Campus Events, and Articles/Video Reporting.

In my position as Director of Social Media, I worked in the Department of External Affairs for our office. I held the responsibilities of all things related to marketing such as the promotion of upcoming events through infographics and Facebook events as well as highlighting various resources available to students through creative social media posts and newsletters. I strived to help establish a connection between the University and its students through this position.

As a campaign manager for Senator Liam Will, I worked on his 2020-2021 re-election campaign. This year's election was unprecedented as all campaigning happened virtually due to the COVID-19 pandemic. I was in charge of producing social media content, contacting and informing fellow students of the election as well as Senator Will's new platform, and maintaining records of voter outreach. I along with a team of 5 others ran a successful campaign as Senator Will was re-elected for the upcoming 2020-2021 academic year.

I began working for Quokka Brew, a UC Berkeley start-up coffee company at the beginning of my first year at Cal. I initially began as a brand ambassador, working to help promote the product across social media platforms and establish an awareness across campus through selling the product on campus weekly. I also participated in the Marketing team during my first semester, helping to produce content and ideas for new campaigns. Beginning in January 2020, I became an official team member, tasked with increasing brand awareness through event marketing, demonstrations, sales, and collaborations. I have since joined the Social Media team for this semester, working to create eyecatching content to promote our seasonal products and promotional sales.