Nikita Kumar

- Leading integrated brand, creative, digital, CRM and media strategy across Volkswagen India's portfolio - India Lead for Volkswagen Global Digital Projects, aligning India’s digital CX with global standards - Spearheading creative planning, content ecosystems, performance media and CRM journeys - Driving cross-functional collaboration across Sales, PR, Product, After-Sales and HQ Awards: 2025: - SAVW: Executive Director’s Award for Excellence 2026: - VolksChampion 2025

- Led digital marketing and CRM for Golf GTI & Taigun - Drove GTI’s digital halo → record brand affinity uplift & Google Search lift - Built digital tools: Hyperlocal Engine, MyVolkswagen Connect, WhatsApp for Business - Managed the website, app, social platforms, performance media and ORM Awards: 2024: - Perfomer of Quarter: Third Place - Best female player: SAVWIPL cricket tournament - Winner: SAVWIPL cricket tournament - Winner: Best Support team of the Quarter - Winner: Best Use of Reporting platform for ORM 2025: - Winner: e4m Indian Marketing Awards - Second Place for Best Use of Native Advertising - Winner: e4m Auto Marketing Awards - Second Place for Best Integrated Marketing Campaign - Winner: e4m Auto Marketing Awards - Second Place for Best Digital Marketing Campaign - Winner: e4m Auto Marketing Awards - Second Place for Best Use of AI or MI in Marketing Trainings: - Future ready managers program

- Created 100+ luxury content pieces across editorial, video and social - Built storytelling partnerships with Cartier, Fabergé, Boucheron and Brown History - Oversaw and executed creative direction for the Annual Trend Report

- Delivered 1M+ visitors, +30% YouTube growth, +25% IG engagement - Rolled out new brand identity with ambassador Ana de Armas - Built scalable content IPs and social-first strategies - Managed AORs for creative and media

Led integrated creative + media strategy across national brands; managed teams, P&Ls and performance reporting Key accounts: Global Pet Foods, Pharmacare, CILAR and Grumbalina

Business lead for Ethnicity Matters' key group of accounts. Owned multi-market strategy for TD Bank, HelloFresh, Cineplex; managed 10+ member teams and 80% pitch-win success. Key accounts: TD Bank, Real Canadian Superstore, Hello Fresh, Cineplex and Pet Valu

Led Rogers Wireless’ 360° campaigns including iPhone 13, Black Friday and national brand refresh. Key accounts: Rogers Wireless, Rogers for Business - Small Office Home Office

Grew into the role of an Account Director from Account Manager. A client partner and project manager, liaising closely with business, sales, creative & technology teams, I am responsible for leading marquee businesses, providing direction, and assessing performance of solutions. Working at the forefront of the Business Development team, I've been instrumental in driving breakthrough projects and generating revenue. Product owner of the Volkswagen India website and representative for Volkswagen India, for setting up and rolling out the global website, in Berlin and Hamburg, Germany in 2019. Primary projects and responsibilities: - Launch of Volkswagen halo SUV model, Tiguan (2017) - New Tiguan app launch for sales and lead generation (2017) - Launch of Volkswagen’s aspirational premium sedan, Passat (2017) - Launch of the new corporate website (2017-18) - Launch of 83 rebranded dealer websites (2019) - Launch of digitally-led 360* campaigns (2019) - Black & White Edition with the Polo, Vento and Ameo - Cup Edition and Germany Cheers for India with the Polo, Vento & Ameo - Journeys Within with the Tiguan & Chase the Sun with the Tiguan - Power to Play with the new Polo & Vento - Launch of digitally-first 360* campaigns (2020) - Auto Expo - India Motor Show 2020 (On-ground gamification via app, product tabs for lead gen, social content creation, live coverage, outreach programs, website content creation and management and CRM) - SUVW - Launch of the new corporate website (2020) - Launch of Volkswagen’s premium SUVW, Tiguan Allspace (2020) - Launch of Volkswagen’s premium SUVW, T-roc (2020) Projects and responsibilities: - Launch of Vh1 Supersonic’s website (2018) - Launch of &flix Channel (2018) - Launch of Uber’s brand ambassador with Virat Kohli and Move Forward (2018) - Launch of Driven by Design Season 3 by Mahindra Racing (2019) - Launch of Netflix’s Selection Day (2019) - Launch of Disney+ Hotstar across touch-points (2020)

1. BSLAMC – Birla Sun Life Mutual Fund: a. Backend sitecore integration for revamped website, creating BRDs, requirement and gap analysis, streamlining feedback and delivery through effective use of processes and reviewing test cases for complete backend support b. BSLAMC – Birla Sun Life Mutual Fund: on-going support to front-end development through UX and UI 2. Active participation in research, development and pitches for: a. Mahindra Finance (UX, UI and content revamp) b. World Gold Council (UX, UI and content revamp) 3. Training freshers and juniors for the position of Client Servicing associates

1. Servicing for digital media accounts on day-to-day basis: a. Client relationship management across all verticals and teams b. The LODHA Group: Launch and sustenance of various LODHA projects in Mumbai, Pune and Hyderabad – performance based microsites & campaigns c. LODHA – The Luxury Collection & LODHA ALTAMOUNT: Launch and sustenance activities for website and social media & publisher platforms d. TRUMP TOWER MUMBAI: Complete redesign of existing template with UI & UX journeys, launch activities being conducted e. Writing for web for the LODHA group: Banner concepts, social media content & publisher-based emailer f. BSLAMC – Birla Sun Life Mutual Fund: Complete website revamp with newly defined UI & UX journey g. HDFC Life – Click 2 Protect Plus: Microsite creation with redefined buying processes, UI & UX journey 2. Active participation in research, development and pitches for: a. HUL – Dove (Indian market) b. HUL – PureIt (Indian and Indonesian market) c. HUL – Lifebuoy (Indian market) d. HUL – Indulekha (Maharashtra and South markets) e. HUL – Rin Career Ready Academy f. Shangri La Hotels (Hotel Jen) – Hong Kong (Chinese speaking regions) and Maldives g. Vodafone Consumer Website f. Reliance – LYF (Indian market) g. HUL – Pepsodent (Indian market)

Worked with Airhelp’s content team to blog about travel, aviation & online legal services provided by Airhelp

Implementing Airhelp's digital communications strategy, according to their guidelines; Adapting Airhelp's best practice and applying it to a digital communications strategy for Airtaxback; Designing and delivering bespoke digital communications strategies to other current and prospective Zelos customers. Liaising between teams remotely to operate efficiently Developing & sharing marketing plans with global team for local and global outreach programs