Nikita Galani

-Building the brand presence across online and offline channels - Driving affiliate partnerships for the brand - New product registration and launch network planning - Driving sales across the network and generating 2x revenue through high impact marketing initiatives - Dialling up the social media visibility - Building brand value amongst customers with influencer and digital campaigns - Planning and executing e-commerce sales(Nykaa and own webshop) through compelling creatives, campaigns, new launches and GWP planning - Launch of facial services and implementation of tools across 300 salons and branding visibility

Events & Experiential - Lead revenue generation through events (Pan India, Middle East & South Africa) E-commerce - Communication and on-boarding of the brand on all  E-commerce platforms ( Amazon, Flipkart, Nykaa, Myntra, Big Basket, Health & Glow, Paytm Mall) - Manage the team of cataloging, listing and sales  - 360 marketing for all e-commerce platforms - Track all business development activities, analyze quarterly progress and suggest new strategies based on finding - Forecasting, planning, acquisition and ensuring high sell- through E-commerce platforms Offline Marketing - Planned & executed ATL, BTL campaigns, competitive analysis - Radio campaigns: Categorized best offers obtained from merchants and ensured execution - Outdoor Marketing  - Strategic Alliances & Brand Partnerships

- Manage email & social media marketing campaigns - Collecting and evaluating customer feedback data - Website maintenance - Generate monthly reports on our marketing campaign’s performance - Innovate & present new marketing strategies - Manage email & social media marketing campaigns - Influencer Marketing - Managed agency across creative, media and PR

- Plan, Coordinate and execute all Digital Marketing campaigns - Digital media planning and buying - Build and maintain traffic on social media platforms - Involved in creation, development of Mobile apps & microsites - Measure and report performance of all digital marketing campaigns, and assess effectiveness on a regular basis - Identify trends and insights, and optimize spend and performance based on the insights - Collaborate with influencers/bloggers to plan and coordinate digital campaigns as per the channel needs & marketing calendar - Collaborate with agencies and other vendor partners for creatives and media planning & buying services - Evaluate emerging technologies & provide a perspective for adapting where appropriate - Running and optimizing online ads for better performance. (Facebook Ads, Twitter Ads, Instagram Ads, Google Adwords(PPC, GDN, GSP, Youtube etc), Linkedin Ads, Performance Marketing, Native Advertising, Programmatic Marketing etc)