Nikita Bhandari

Performance Marketing Manager @ Sebamed India

About

I am a growth-focused Performance Marketing professional driving scalable ecommerce and digital revenue growth across FMCG and premium personal care brands.Currently, I lead performance marketing strategy across Ecommerce, Q-Commerce, and paid media ecosystems, managing high-value media investments across search, social, and marketplace platforms. I have consistently delivered business growth and growth targets through data-led performance strategy, experimentation, and full-funnel optimization.My experience spans marketplace growth, customer acquisition strategy, media investment planning, and scaling emerging channels such as Q-Commerce through focused platform and media interventions.I work at the intersection of data, strategy, and business growth, partnering with cross-functional teams to drive category expansion, product launch acceleration, and digital commerce scale.

Country

India

City

Mumbai

Industry

Education Management

Skill

Brand Marketing, Funnel Optimization, ROI Optimization, Growth Marketing, Media Planning, Digital Strategy, Customer Acquisition, Growth marketing Strategy, Marketplace Advertising, Performance Marketing, E-commerce, campaign strategy, Amazon Advertising, Budget Planning, Brand Building, Marketing, Consumer Insight, Positioning (Marketing), Creative Briefs, Target Audience

Experience

Performance Marketing Manager

Sebamed India

2024-9 - Present · 2 yrs 1 mo

Mumbai

• Performance and digital growth leadership across Sebamed Baby and Personal Care portfolio. • Full-funnel performance ownership across media ecosystems • Ecommerce and Q-Commerce Excellence, ROI maximization • Strategic partner ecosystem management across platforms, agencies, and media partners. • Performance-led creative and content direction to strengthen acquisition quality and conversion • Performance marketing SOPs, execution frameworks, dashboards, AI