Nikita Arora

Successfully launched the slice visa card on Social Media which got the highest traction so far organically. Apart from that, worked on the content marketing strategy as well which increased the number of cardholders by 46%. Also improved performance of Digital Marketing ads by coming up with different ideas to improve the existing click rates. Have executed 3 referral campaigns successfully with conversion rate of 45%. Led the team to deliver the biggest ever campaign of "slice ka dum", driving brand affinity and increasing engagement by 15%. Responsible for kick starting influencer marketing for the organization for building brand awareness among the TG. After a certain point in time when growth on Social Media became stagnant, I managed to grow (and retain certainly) a substantial amount of audience on Instagram and LinkedIn. In the past one year I've increased the follower count on Instagram from 6k to 50k.; LinkedIn followers have increased from 8k to 40k and have also kick-started engagement on Twitter with 2476 followers.

- Drafted Product and Marketing journeys and increased the click rate of the communications by 20% - Coordinated with the Product and Design team for UX writing projects

Worked with the Digital and Brand Marketing team for increased user engagement on both, online and offline platforms. - Social Media Marketing Kick-started the blog of the company and strategically used platforms such as Quora, Facebook, and Instagram by working closely with the Design Team. - Content Creation Stepped into the Technical and Product vertical by providing SEO based content for the company Website, Android and iOS Apps. -Digital Campaigns Via the assistance of my content know-how, ran paid/unpaid campaigns on Facebook, Instagram, and transactional/promotional Mailers thereby opening up the arena of the consumer industry. - Offline Marketing Implemented BTL marketing in different cities from scratch to develop an understanding of the company's product amongst the audience. - Video Marketing Contributed towards scripting in-house videos to deliver a worthwhile experience to the audience on different social media platforms.

- Used social media to promote the cause online and practice fundraising through social media. - As a part of the project, "PAHAL", I conducted seminars to educate children about child rights and organized activities like vocational training to help them explore their potential. - Worked with the remedial center which provides working children a platform to be mainstreamed in education.