nikilah prabu

* Manage, develop and execute demand plans aligned with country/segment marketing and Corporate Marketing priorities that contribute to revenue growth and improved customer engagement. * Integral member of the GDC(Global Demand Center) execution team, developing and delivering marketing campaigns across various delivery channels. * Collaborate with key stakeholders – Services, Revenue Marketing, Field Marketing, Unica Core team, fellow campaign and content specialists to implement automation for marketing campaigns and programs * Work with the GDC Demand Planning team to understand the GDC client base’ marketing requirements and efficiently build campaigns that meet those requirements. * Manage and execute multi-touch, always-on campaigns for all regions – US, Canada, EMEAR, APJC and LATAM * Advise on best practices and train peers with regard to marketing automation capabilities, testing, and projected results

* Management and execution of Paypal Marketing and Transactional campaigns for the North America region * Migration of the existing marketing and transactional recurring campaigns (triggers) in Paypal to a new and dedicated data mart for marketing called the Operational Data Mart (ODM).

* Worked as the marketing campaign operations lead in Apple's Customer's Database Marketing team * Analyzed and designed reports based on requirements on ad hoc basis using Business Objects * Provided support for the various HR applications used by Apple like Merlin, MyPage, etc which includes delivering robust end-to-end solutions and applying sound technical and fundamentals skills. * Regression testing of the enhancements made for Apple’s HR applications such as Merlin Admin and Merlin Manager and providing quality assurance prior to User Acceptance Testing

* Subject matter expert on campaign production and program development - ensure CRM campaigns across various Tripadvisor's Rental and Attraction brands are executed with high degree of accuracy and effectiveness * Work extensively with Salesforce Marketing Cloud - Employ SQL to create complex segmentation, proficiency with Ampscript, HTML and CSS to deploy personalized CRM campaigns * Collaborate with Project Managers and Designers across several offices of Tripadvisor which span across the globe over multiple time zones * Plan and execute A/B and multivariate tests and improve customer conversion * Convert manually deployed recurring personalized trigger emails into automated scalable versions and save 100+ hours of manpower per month and also increase engagement and conversion rates

* Manage CRM automation resources and assign campaign execution projects to team members * Manage all marketing campaign operational tasks * Work very closely with all internal partners like Strategy, Research, Partner & Acquisition teams and understand and execute their marketing programs as planned * Manage capacity planning of systems and resources * Create marketing segmentation, target key potential prospects, and execute audience specific marketing campaigns across different channels. * Execute complex analysis and drive insights using SQL or Tableau * Implement testing methodologies (e.g. A/B and multivariate testing to improve conversion rates)

* Manage, develop and execute large, multi-wave, multi-segment, multi-channel, multiple audience level marketing campaigns. * Responsible for audience segmentation, targeting and campaign deployment * Work directly with Marketing Strategy Team to understand their target audience, Project timelines, process and business value. * Conduct A/B and Multivariate Testing * Create Tableau reports for Marketing Strategy Team