Niki Ramchandani

𝗔𝗜 𝗳𝗼𝗿 𝗪𝗼𝗿𝗸 (2025–Present) Drove full-stack product changes across generative AI and company-wide campaign, design, and translation tools. Cross-study triangulation uncovered a platform-level UX pattern, reshaping designs and roadmap strategy Pioneered AI-moderated research methods at Meta; methodology guidance adopted org-wide Methods: usability testing, cognitive testing, cross-study triangulation 𝗬𝗼𝘂𝘁𝗵 𝗦𝗮𝗳𝗲𝘁𝘆 (2024) Informed how age-appropriate content is classified and surfaced across Meta's platforms. Researched content classification frameworks for younger users, shaping how content is evaluated at scale Methods: content analysis, AI evaluations 𝗘𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 (2022–2025) Informed Meta AI's 2024 election launch decisions, shaped AI response frameworks for social and political prompts, and drove expansion of voter registration and election messaging globally. Evaluated Meta AI accuracy on election-related prompts across English and Spanish, driving go/no-go launch decisions Informed first and third-party election-related messaging strategy globally Methods: qualitative research, AI response evaluation, journey mapping, usability & concept testing 𝗖𝗿𝗶𝘀𝗶𝘀 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 (2022–2025) Expanded crisis products across Meta's apps globally, including local alerts, right-language solutions, and a revamp of Facebook's Crisis Page. Executed rapid-response research during active natural disasters Audited Meta's crisis product portfolio, informing expansion and sunset decisions Methods: rapid-response research, content analysis, portfolio audit 𝗛𝗲𝗮𝗹𝘁𝗵 (2020–2022) Increased health content distribution and improved messaging accessibility for low-literacy users during COVID-19. Researched health content creator journeys and improved messaging accessibility for users with low health and digital literacy globally Methods: benchmarking, literature reviews, qualitative interviews, diary studies

𝗖𝗶𝘃𝗶𝗰 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 (2019–2020) Shaped platform-wide misinformation interventions reaching hundreds of millions of users; recognized company-wide SME on digital literacy across emerging markets. Informed the June 2020 global launch of state-controlled media labels across Facebook and Instagram Shaped design and implementation of reshare friction, reducing spread of misinformation through sharing depth Identified key harms that directly informed content distribution ranking; contributed to launch of the dismiss button Developed org-wide guidance on optimal right-language solutions for integrity treatments, adopted across integrity teams; hosted cross-team summits to share digital literacy learnings across the organization Conducted in-field and remote research across Myanmar, India, Bangladesh, and Indonesia Methods: qualitative interviews, usability testing, content analysis, survey research 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 — 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 (2018–2019) Drove increased adoption of Facebook Stories globally, including for low-connectivity users on FB Lite, through an 8-country, 12-month research program. Led in-field and remote research across India, Indonesia, Vietnam, Thailand, Brazil, Argentina, Mexico, and the US, informing growth strategy across emerging and established markets Methods: in-field qualitative research, diary studies, motivations & barriers analysis, non-usage research

Assessed the effect of USAID’s funding on Ghana’s health system by analyzing qualitative transcripts from clients and government stakeholders. Key research topics include user’s access to and perceptions of the health system and changes in service take-up and quality during the funding period. Conducted quantitative data analysis, including school and student-level sampling for an evaluation of a teacher-training program in Rwanda. Assisted in the design and implementation of an evaluation of Power of Nutrition, an organization that raises funds to employ evidence-based nutrition programs globally. Develop qualitative protocols, select quantitative nutrition indicators for data collection, and draft project reports.

Conducted an evaluation of an AstraZeneca-funded program to increase awareness, screening, and treatment of hypertension in Kenya. Designed surveys to understand user’s baseline knowledge, attitudes, and behaviors surrounding hypertension. Worked with engineers to develop a monitoring data dashboard and periodically analyzed information to enable real-time programmatic changes. Drafted technical findings for a variety of audiences. Co-led two maternal health studies in Zambia through field interviews to understand user’s experiences with the health center and the impact of a community-health program. Conducted secondary data cleaning, analysis, and presented the findings in reports and presentations. Part of a core team that developed the PovertyCounts ToolTM, a survey tool and analysis package that measures levels of poverty. Conducted quantitative analysis to determine correlations between survey questions and poverty levels. Led piloting and training of a paper based survey and an integrated data entry and analysis software application in Tanzania.

Drafted the technical section of a proposal and designed quasi-experimental methodology to evaluate a DFID-funded program to reduce violence against women in India.

Bhubaneswar, India Managed a large-scale evaluation of a community sanitation program. Conducted ethnographic research through structured observations, qualitative interviews, and focus group discussions to understand attitudes and behaviors surrounding sanitation. Developed census and baseline surveys and worked with software engineers to develop mobile data collection tools. Trained and managed a team of 45 surveyors to conduct surveys of over 5,000 households across two cities. Hyderabad, India Led a study on corruption in the Indian Civil Services in India. Developed and piloted a survey which utilized behavioral games designed to elicit levels of cheating for a monetary reward. Worked with an engineer to develop an SQL-based computer assisted survey and conducted usability studies with participants. Conducted qualitative interviews with university students to understand job preferences and motivations to seek positions in the public-sector.

Prepared a campaign strategy, statements/speeches, and interviews for the Joshi City Council Campaign.

Conducted secondary research on women’s business performance, challenges, and the need for various financial products in Latin America and the Caribbean. Collected and analyzed secondary data to understand the impact of microfinance interventions on women. Drafted background sections on gender and microfinance in Colombia and Mexico for a research paper for the Inter-American Development Bank.

Analyzed the effects of five UNCDF food security projects in Nicaragua. Conducted field Managua, Nicaragua interviews with community members to understand their experiences with the projects. Conducted interviews with implementers and government officials to assess the program’s fidelity to its design. Drafted a report and presented results to UNCDF officials.

Conducted qualitative research and published a case study on the impact of a UNICEF child empowerment program in rural India for low caste children. Developed ethnographic research protocols and implemented structured observation, role-plays, focus group discussions, and interviews with a variety of stakeholders. Analyzed changes in behaviors and attitudes of children and community members.

Reported on public health programs in the Annual Ministerial Review presented to the Secretary General. Organized the UN ECOSOC Global Public Health & Philanthropy Conference & Networking Event.