Nikhil Sali
Head of Sales & Marketing
About
Result-driven engineering professional with 12+ years in Key Account Management, Sales, Marketing, Business Development & Purchase. At PT Mahindra Accelo Steel Indonesia (a Mahindra Group Subsidiary), manage P&L and a $12M+ annual sales portfolio of Electrical Steel products (slit coils, cut lamination, built core, and other value-added offerings) across Indonesia and Southeast Asia. My strategic efforts have led to 2X YoY growth in sales volume and revenue for the past 3 years, securing our position as the #1 CRGO processor in Indonesia and major CRNGO supply deals for 2W EV manufacturers. My responsibilities include strategic sourcing of mother coils from Japan, China, Russia and India and driving market share to establish PT Mahindra Accelo Steel Indonesia as the preferred and leading supplier in the broader Southeast Asian region.
Indonesia
Jakarta
Mechanical Or Industrial Engineering
Problem Solving, Leadership, Purchasing, Team Leadership, Negotiation, Communication, Purchase Management, Product Marketing, Vendor Management, Sales, Marketing, Business Development, Key Account Management
Experience

Head of Sales & Marketing
PT Mahindra Accelo Steel Indonesia (Mahindra Group)
Jakarta, Indonesia
Key Responsibilities • Regional Account Management >> Directing Electrical Steel operations (Slit Coils, Cut/Built Cores) across Indonesia and Southeast Asia. • Full Value Chain Ownership >> Managing the complete cycle from lead generation and inquiry to final material delivery. • Strategic Procurement >> Managing the sourcing of Electrical Steel coils from key global markets, including Japan, China, and India. • Profitability Strategy >> Driving order load optimization to maximize plant utilization and ensure sustainable profitability. Key Achievements • Business Turnaround >> Transformed plant performance from a loss-making position to positive EBITDA. • Exponential Growth >> Delivered 2X YoY growth in both sales volume and revenue for 2 consecutive years. • Market Leadership >> Secured the position as #1 CRGO processor in Indonesia through aggressive market penetration and operation excellence. • EV Sector Penetration >> Won and managed major CRNGO supply contracts for Tier-1 2-Wheel EV manufacturers.

Sales Manager
Mumbai, Maharashtra, India
Key Responsibilities • End-to-End Sales >> Directing the full value chain for Electrical Steel (Slit Coils, Cut/Built Cores) across India - from inquiry to delivery. • Strategic Procurement >> Managing high-value procurement of steel coils from Nippon Steel, Japan. • Market Expansion >> Driving new business development and competitive market analysis to identify growth opportunities. Key Achievements • Growth >> Onboarded 8 new B2B customers, expanding market share in the region. • Analytics >> Developed a comprehensive EXIM data analysis framework to provide management with actionable insights.

Assistant Manager-Sales
Nasik, Maharashtra
Core Responsibilities • Account Operation >> Managed end-to-end sales operation for Electrical Steel across the Maharashtra, covering enquiries, negotiations, and order finalization • Supply Chain Coordination >> collaborated with plant teams for production and material planning to ensure 100% on-time delivery. • Commercial Management >> Secured timely payment and ensured full payment realization. • Problem Resolution >> Partnered with Quality teams to resolve customer complaints and maintain high service standards. Impact & Achievements • Portfolio Value >> Managing an annual business volume of INR 36 Crore. • Strategic Growth >> Onboarded 11 new customers and drove a 20% YOY increase in business share within existing accounts. • Market Intelligence >> Conducted market mapping and competitor price analysis to identify growth opportunity.

Marketing Engineer
Nasik, Maharashtra, India
Key Responsibilities • Strategic Planning >> Developed & executed marketing plans • Lead Generation >> Identified target markets and conducted field visits to build a robust sales pipeline. • Technical Sales >> Managed full sales cycle, from technical proposals and quoting to order securing and cross-departmental coordination. • Commercial Management >> Oversaw payment follow-ups, account reconciliations, and market trend analysis. Impact & Achievements • Market Launch >> Independently managed marketing for a new product, scaling from 0 to 50 customers in 6 months • Revenue Growth >> Generated INR 11 million in revenue within first year of product launch • Network Expansion >> Conducted 150+ strategic visits to transformer manufacturers across North, West, and South India. • Recognition >> Awarded 'Best Performance' for FY 2017-18

Senior Engineer-Purchase
Daman & Diu, India
Procurement & Supply Chain Management • End-to-End Procurement >> Managed CAPEX & OPEX purchasing for the Daman plant. • Strategic Sourcing >> Managed the full cycle from requirement assessment and enquiries to commercial price comparisons and vendor selection. • Vendor Management >> Led vendor development and performance rating. Implemented corrective actions for underperformance. • Planning & Analysis >> Forecasted price trends to mitigate risks and optimized supply chain for timely deliveries and payments. Key Achievements & Impact • Vendor Base Diversification >> Doubled the vendor base from 2 to 4 suppliers per item, improving competitive pricing and supply security. • Process Excellence >> Led operational efficiency by implementing 5S, Kaizen, and Poka-Yoke methodologies.

Trainee Engineer
Mumbai, Maharashtra, India
Project Executed • Designed & installed the HVAC system for plant 19A at Godrej & Boyce Mfg. Co. Ltd., Mumbai. • Redesigned the HVAC systems for the Operation Theatre & Cath Lab at Godrej Memorial Hospital, Mumbai.
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