Nikhil Kanda

Led design initiatives for Freshworks' suite of applications, including Freshdesk, Freshservice, Freshchat, and Freshworks Marketplace, enhancing the user experience. Collaborated with cross-functional teams to define and execute design strategies, improving product adoption and customer satisfaction. Conducted user research, including interviews and usability testing, to identify pain points and ensure designs aligned with user needs. Designed and implemented scalable design systems, improving cross-team collaboration and maintaining consistency across products. Contributed to Freshworks' 40% customer base growth from 2016-2023 by driving impactful design solutions that resonated with users.

Led design initiatives across Freshworks' product portfolio, improving product UI and UX for Freshcaller, Freshchat, Freshdesk, and Freshworks Marketplace. Collaborated with the marketing team to create digital assets that drove customer acquisition and engagement. Enhanced the user authentication experience across products, ensuring a seamless login and security process. Mentored junior designers, providing feedback and guidance to foster their growth in the design field. Played a key role in the visual redesign of Freshworks' CRM and Marketplace, improving usability and customer interaction.

Worked on multiple product features, focusing on enhancing UI/UX for Freshdesk, Freshservice, and Freshchat. Designed marketing materials, landing pages, and email campaigns, helping Freshworks expand its customer base. Contributed to the design of Freshworks product marketing, improving data presentation and user engagement. Collaborated with stakeholders to ensure visual consistency across the product suite. Enhanced product design through feedback loops with customers and cross-functional teams.

Assisted in the design and optimization of Freshworks' product interfaces and marketing materials. Created visual assets for Freshworks product campaigns, contributing to increased brand visibility. Supported senior designers in creating high-quality designs aligned with the product vision. Worked with product teams to maintain consistency in visual elements across platforms. Contributed to Freshworks' early design iterations, establishing a strong foundation for future product features.

Plan, design, and implement innovative user interface solutions while optimizing existing designs for improved usability. Collaborate with marketing teams to align designs with business goals and user needs, ensuring seamless integration of brand objectives. Develop and prioritize technical and business requirements to deliver intuitive, user-centered solutions. Create interactive prototypes for new products and features, testing concepts to refine user experience before implementation. Conduct ongoing user research to gather insights, ensuring designs remain intuitive and effective across all platforms.

Design intuitive and visually appealing UI for websites, mobile apps, software applications, and internal portals. Lead UX research and business analysis, defining project direction, functionality, wireframes, prototypes, and conducting user tests. Manage branding and creative art design, ensuring a cohesive visual identity. Create print layouts and 3D models for product design to enhance physical and digital experiences. Develop interactive presentations, video editing, motion graphics, and animations to communicate ideas effectively.

Collaborated closely with clients to conceptualize and align creative work with business goals, ensuring impactful designs. Designed artwork for packaging, marketing materials, websites, e-commerce, logos, brochures, and more, preparing files for prepress processes. Created 3D mock-ups and animations for product instructions, providing clients with visual representations of designs. Managed client relationships throughout project lifecycles, offering creative packaging concepts and incorporating advanced features like UV, embossing, and hot stamping. Handled product photography, e-commerce portal management, and e-marketing efforts, while ensuring high-quality work through proofreading and attention to detail.

Designed product packaging for ice cream, enhancing brand appeal through unique aesthetics tailored to each flavor. Created marketing materials such as brochures, flyers, and danglers to boost product visibility and market presence. Developed large-scale designs for hoardings, promotional vehicles, and ice cream vending tricycles to attract customer attention. Led design initiatives and marketing campaigns for BIG SCOOP Freez0 Lounge, managing brand identity and execution of promotional efforts.

UI/UX & Mobile Design: Expertise in designing responsive, user-centered web and mobile experiences using tools like Figma, Adobe XD, and mobile-first principles. 3D Design & Visualization: Hands-on experience with 3D modeling, rendering, and visualization to enhance product design and user interactions. Front-End Development & Design Systems: Proficient in HTML, CSS, JavaScript, React, and Vue.js, with a focus on building and maintaining consistent design systems. User Research & Testing: Conducted usability testing and developed user personas to inform design decisions and improve user satisfaction. Agile Collaboration: Applied Agile methodologies to work closely with cross-functional teams, ensuring smooth design-to-development transitions.