Niharika Shah, CFA, MBA
Senior Financial Analyst - Alexa AI @ Amazon
About
I am passionate about Finance, Strategy and Management, leveraging my extensive experience, business acumen, and analytical skills to drive impactful solutions across diverse industries. My background in Financial Services, Consulting, and Strategy has equipped me with a robust skill set in Financial Planning & Forecasting, Valuation, Due Diligence, Financial Modeling, Data-Driven Analysis, and Stakeholder Engagement. Throughout my career, I have demonstrated a commitment to delivering structured recommendations and anticipating client needs in results-driven, client-oriented environments. As a decisive leader and persuasive communicator, I excel in collaborative settings and am dedicated to creating value through strategic insights and effective solutions. Academically driven and intellectually curious, I continuously seek to expand my knowledge and enhance my leadership capabilities. Outside of work, I am deeply involved in community service, particularly supporting small businesses and underprivileged children and women. I am also an avid traveler with a keen appreciation for cultural exploration.
United States
Seattle
Management Consulting
Strategic Brand Consulting, Advertising, Strategic Roadmaps, Pitch Development, Marketing Strategy, Deliverables, Performance Management, Performance Measurement, Tableau, Microsoft PowerPoint, Generally Accepted Accounting Principles (GAAP), Goal Setting, Lifetime Value, ROI Optimization, ROI Strategies, Social Media Measurement, Automation, Extract, Transform, Load (ETL), SQL, High Level Of Accuracy
Experience

Senior Financial Analyst - Alexa AI
Seattle, WA
§ Cost Governance: Implemented cost governance framework overseeing $1B+ in annual AWS spend, aligning finance and engineering teams through monthly review cycles to strengthen cost accountability and improve spending visibility § Analytics Automation: Built a cost analytics reporting process, leveraging AI tools to automate more than 60% of reporting workflows, reducing manual data compilation time and accelerating monthly cost analysis and decision-making § AI Enablement: Driving AI adoption across finance teams by identifying practical use cases and leading hands-on workshops to increase daily AI tools usage and enable AI-driven financial reporting and analysis

Senior Financial Analyst - Digital Content
Seattle, WA
Kindle Unlimited and Prime Reading § Global Finance: Led all finance functions for Prime Reading worldwide - set annual goals, tracked monthly reporting and compliance requirements, drove variable cost reduction initiatives to improve profitability § Financial Reporting Automation: Automated monthly and weekly reports by building data workflows and dashboards, ensuring consistency and accuracy across multiple operating models, reducing manual effort by 35% § Customer Acquisition Strategy: Built LTV (Lifetime Value) Model for KU across 14 discount plans and 12 marketplaces, shaping marketing strategy and enabling customer targeting for major campaigns like Prime Day § Digital Marketing Strategy: Developed a performance measurement framework to estimate the ROI of social media campaigns through views, CTRs and brand value metrics, enhancing decision making and future spend

Strategy Consultant
Washington DC-Baltimore Area
§ Fundraising: Built 5-year financial projections and pitchbooks to support investor outreach, recommended a pivot to 50 Unit Phase I plan with a full restaurant and event center (vs 10 units), attracting a family office and Green County investors § Go To Market Strategy: Devised a $500K influencer driven digital marketing strategy, conducted real estate selection and competitive analysis for unique positioning in the luxury hospitality industry and delivered an expansion roadmap

Consultant
Spain
§ ESG Remuneration Strategy Development: Redesigned the senior executive compensation model tying variable pay to specific ESG targets to enhance transparency and corporate governance - by conducting investor sentiment analysis and benchmarking best ESG practices across 10 global banks, promoting responsible corporate behavior

Summer Senior Consultant
New York, United States
§ Project Management: Led a user analytics workstream to deploy an enterprise management tool for a global media company; analyzed ~2000 survey responses, 50+ financial reports, delivering actionable insights and digital solutions § Strategic Data Analysis: Conducted benchmarking, sensitivity and scenario analysis; developed interactive dashboards for an FP&A transformation from SAP to Oracle – reducing userbase and reporting requirements by 12%

Financial Analysis Associate
Mumbai, Maharashtra, India
A boutique investment banking and financial advisory firm. § Financial Forecasting and Valuation: Analyzed financial historical financial performance to identify trends, researched industry reports to build revenue forecast models and company valuations; presented results to sell side analysts translating to 2 institutional coverages, increasing public investment for client by 5% § Due Diligence: Conducted comprehensive research, assessed legal and commercial viability of potential targets by uncovering financial & operational risks, suggested recommendations - secured 2 clients and raised revenue by 35% § M&A Advisory: Led transaction analysis and market valuation efforts for a divestiture, conducted DCF analysis, developed pitchbooks; organized 2 road shows and 5 non-deal meetings, leading to successful $210M IPO of demerged entity § Financial Close Management and Stakeholder Engagement: Evaluated financial data to ensure accuracy and resolved inconsistencies in drafting performance reports and MD&A for 10-K for clients, engaged 40+ institutional and retail investors monthly, organized 15 conferences with 2x participation § Analytical Market Research: Designed and launched a weekly newsletter, summarizing industry research and key economic trends, read by 800+ institutional investors, growing investor base by 10% and attracting 2 block deals § Team Leadership: Mentored 3 employees on client communication skills and ensured timely project deliverables

Financial Research Analyst
Mumbai Metropolitan Region
A financial services company established in 1995; Ranked 12th among Top Equity Firms as per Institutional Survey – 2015 Sell Side Equity Research § Financial Modeling: Developed equity models for 15 companies under coverage, summarized results and drafted 30+ financial research reports, enabling 40% faster dissemination of recommendations to 250+ institutional clients § Analytical Problem Solving and Process Improvement: Created an Excel database to automate graph generation for time-sensitive cyclical industry reports, streamlining data collection and saving 120 labor hours annually while enhancing client satisfaction

Corporate Strategy Associate
Stickline
Mumbai
A B2B sticker paper manufacturing business established in 1998. § Financial Planning and Budgeting: Formulated and implemented a flexible budgeting framework to optimize production schedules, inventory levels and equipment maintenance, improving overall cost accuracy by 10% § Cross Functional Collaboration: Partnered with supplier to perform a root cause analysis for cost management – refining raw material utilization, maximizing production efficiency and decreasing purchase costs by 20% § Strategic Account Management: Managed 20 diverse distributor accounts nationwide, collectively generating $3M in annual sales while cultivating robust business relationships and enhancing channel performance § B2B Product Marketing: Crafted and executed a strategic initiative to drive client acquisition through heightened engagement by distributing a comprehensive product category brochure, growing customer accounts by 15% § Portfolio Management: Recommended strategic investment proposals to diversify investments by identifying alternate business opportunities; executing systematic transfers from low performing mutual funds, yielding a 10% gain
Education

Graduate Consulting Club - Director of Social and Community Affairs South Asian Business Association - VP of Events Career Advisor - Consulting Industry Teaching Assistant - Economics of Strategic Behaviour, Financial Statement Analysis, Financial Analysis for Manager and Investors

Finance
Extra curricular Activités - Involvement in College Festivals - Vaayu. Academic Projects - Development of a Business Plan and Black Schole's Derivative Pricing Model. Capstone Project - Internship at Fortune Money Management Services - Mutual Fund Distributor and Advisor.

Business/Commerce, General
Finished high school with participation in extra curricular activities that include: Involvement in one of Asia's Largest College Festivals like Umang. Organising events like Flash Mobs and Beach Cleaning drives as a part of the Rotaract Club.
Niharika Shah, CFA, MBA's Contact Information
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