Nihareeka Mhatre
Campus Partner @ Perplexity
About
Strategy and research consultant focused on how AI and algorithmic systems reshape culture, trust, and decision making. I blend qualitative depth with data fluency to help brands design AI-powered experiences that people actually understand, adopt, and trust.
United States
New York City Metropolitan Area
Management Consulting
Generative AI, Artificial Intelligence (AI), Organizational Consulting, Organizational Culture, Case Studies, Strategic Partnerships, Qualitative Data, Consumer Research, Business Research, Design Thinking, SQL, Ethnography, Research paper, Observational Studies, diary studies, Focus Groups, Interviewing, Quantitative Research, Literature Reviews, Thematic Mapping
Experience
Campus Partner
Perplexity
Positioned Perplexity as a productivity tool for NYU’s consulting and analytics students. Cross-club collaboration campaign grew adoption by 40% in one semester.
Vice President
NYU SPS Consulting and Business Strategy Society (CBSS)
New York, United States
Co Founder of the first graduate consulting club at , where I built Marketing and Partnerships arms ; led Framework and Casing workshops for 6K members. Co-created the Society’s mission, playbook, and casing decks adopted across multiple graduate programs.
Research Assistant
NYU School of Professional Studies
New York, NY
Assisting on the Marketing to Machines (M2M) research paper, which explores the shifting landscape of consumer decision-making as algorithms and AI systems begin to act as autonomous buyers.
User Experience Consultant
Thermolab Group
Mumbai
Led UX research and insight strategy for the digital transformation of Thermolab, a 50+ year-old Indian B2B pharma manufacturing company.
Strategy Consultant
OPEN Strategy & Design
Mumbai
Worked with legacy consumer and pharma brands to clarify positioning and improve customer experience. Led interviews, surveys, and content audits to diagnose retention, voice, and UX issues. Delivered loyalty models, brand voice systems, and insight decks that improved engagement and informed product and communication decisions.
Strategy Intern
OPEN Strategy & Design
Mumbai
Supported a wellness brand’s experience redesign through interviews, surveys, and journey audits. Identified friction in onboarding and conversion flows and improved UX microcopy and behavioral cues. Consolidated findings into a clear experience strategy for web, content, and onboarding.
Education
New York University
Marketing Analytics
ATLAS SkillTech University
Design and Innovation
KC College
Sociology
Nihareeka Mhatre's Contact Information
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