
nigel cruttenden
business development manager
About
Client and delivery focused strategic thinker with extensive experience of managing large scale data & insight projects, for various FMCG clients across the globe. Proven success in developing client relationships that always strives to add value and deliver results and exceed client expectations.
united kingdom
united kingdom
information technology and services
account management, new business development, field marketing, management, business development, fmcg, social media, marketing, marketing strategy, sales, crm, data capture and reporting, data analysis, social networking, mobile technology, android, retail, business intelligence, project management, creativity, direct sales, market research, negotiation, budgets, b2b, marketing communications, key client relationships, microsoft excel, reporting systems, creative thinking, business insights, ios, crystal xcelsius, relationship marketing, analysis, cloud computing, lead generation, customer relationship management, fast moving consumer goods
Experience

operations manager
fds field marketing
I was responsible for the delivery and development of the UB tactical business requirements. I have managed various campaigns for teams conducting callage / sales into convenience, independent and grocery stores with teams of over 100 personnel. I have worked on a large demonstration / sampling campaigns. I have worked with tactical, contract, direct sales & experiential clients these include Virgin Mobile, Nokia, AOL, Berocca, KFC, ITV Digital, Sky, P&G, IDT Prime & the Peoples Postcode Lottery.
business development manager
capango
Capango is the next-generation recruiting engine for hourly workers in retail. Matching employers with the most qualified job seekers, Capango helps employers save time and money as they find the perfect hire for each job.

joe berry award uk director
asmca
The Joe Berry Award is the longest standing retail award in Australia and is coming to the UK! An award which is unique in the entry requirements and deliverables. An award that brings together a wide cross- section of the retail industry allowing young executives from retailer, manufacturer, supplier, service provider and wholesaler sectors to compete on a level field. #watchthisspace #launchingsoon

client support manager
matador intelligence limited
Responsible for developing & managing the overall business unit & strategy that is implemented across our European & American business, to ensure delivery along with dealing with new business opportunity to implement our data capture and reporting technology to deliver business insight. To field marketing agencies (MSO) and direct to manufacture. My main function is to work with new and existing clients to evaluate the business field data capture and reporting to deliver greater efficiencies and insight from information to ensure maximum ROI is achieved. This can include integration with Grocery and Convenience sales data from sources such as Salesout or Asda Retail Link, Segmentation of stores based on store attributes to rank or to determine business opportunity. Along with managing all new business opportunities including pitching and producing proposal’s and budgets.

senior account manager
assosia ltd
Assosia is a retail analysis & global marketplace research agency; it has been researching and producing the bi-weekly promotional article for The Grocer magazine since Jan 06. I headed up two of the companies major clients Cadbury & Muller Dairies this involves monitoring product weights, price and promotions within the total category every week. Giving insight & highlighting trends within various sectors which included Grocery, Independent, Symbols & Discounters

client support manager
fds field marketing

field sales representative united biscuits
fds field marketing
As part of my development; I completed a six month field secondment on the United Biscuits Retail account. This allowed me to gain valuable insights into the field role, and recognition as the top field sales executive within the south east.

senior account executive
fds field marketing

account executive
fds field marketing

trainee manager
tesco plc

board director
world alliance for retail excellence & standards
World Alliance for Retail Excellence (Now Part Of Shop) is an alliance of at-retail companies. Our members are entrusted to deliver exceptional sales, marketing and service support to B2C manufacturers and retailers across all sectors, channels and countries involved in the retail industry. World Alliance for Retail Excellence & Standards has become accredited under ISO 17021 guidelines and is launching both the World Alliance Gold Standard Certification program and a significantly enhanced Recruitment program PLUS. We are beginning the process of restructuring our online workforce training system. These programs provide opportunity for member companies to embrace excellence while simultaneously validating their operations, management systems and workforce — key business indicators deemed critical in the coming years.
business development manager
natural insight
Supporting 85,000 skilled professionals in more than 180,000 locations globally, Natural Insight is a leading provider of cloud-based workforce management software to merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto and Sandwich, England.

international client services manager
smr7 field marketing intelligence
We Provide Market Leading Field Marketing Mobile Apps that Capture Data from the field, this then enables our Live Dashboard Reporting Soloution I manage various International Clients accounts and relationships. Along with sales and marketing / social media activities to introduce / develop new clients & reseller's across the globe. SMR7 is a fully hosted cloud solution for retailers, manufacturers & MSO/field marketing agencies SMR7 makes configuring in-store activities, surveys easy to capture data with our iOS / iPhone data capture & Android data capture Apps. SMR7 enables real time reports and alerts, Where all results are available within a gorgeous interactive live dashboard reports that can be simply designed within our report design wizard that are visible online and in our iOS iPad reporting app http://smr7.net/ flipForm makes is easy to author, distribute and complete rich Surveys, Checklists and electronic Forms on your iPhone...and view the results in dynamic PDF reports, gorgeous real-time dashboards and interactive analysis cubes. http://www.flipform.net/
Education
hartsdown high school
nigel cruttenden's Contact Information
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