NIDHI JHA

Driving end-to-end digital strategy, growth, and transformation for Unicharm’s flagship brands Sofy and Lifree, building ecosystems that connect with consumers, strengthen brand leadership, and deliver measurable business impact. Key Contributions & Achievements: Sofy Instagram Transformation: Redefined the brand’s tone, voice, and content strategy, resulting in 70% follower growth and 120% YoY engagement increase. Share of Voice Leadership: Elevated Sofy’s share of voice to parity with leading competitors, positioning the brand as a category leader in women’s hygiene. SOFY Club App Launch: Built and launched the brand’s proprietary app for period tracking, education, and product recommendations, achieving XXK+ organic downloads and creating a direct-to-consumer engagement channel. PR-Worthy Campaigns: Conceptualized and executed multiple high-impact digital campaigns (April Fool’s Day, Menstrual Hygiene Day, Sofyverse), generating 10M+ organic impressions and strong earned media coverage. Influencer & Creator Ecosystem: Designed a unique influencer strategy that produced viral storytelling content, driving 4x higher engagement rates and sustained buzz across social platforms. Digital-First Brand Launches: Shifted the launch strategy from TVC-first to digital-first, building a sustainable full-funnel digital ecosystem integrated with social, eCommerce, and CRM platforms. Data & Performance Focus: Implemented analytics-driven decision-making across campaigns, improving digital ROI and eCommerce traffic while optimizing content and media spend. Team Leadership & Mentoring: Guided internal teams and agency partners to strengthen in-house digital capabilities and ensure consistent delivery of brand objectives.

Won Award for Digital Marketing Activities for Avon (in Beauty Category) Managed and grew accounts digitally Campaign strategies for brands like Tupperware, Jiva Ayurveda, Philips, Hero Electric, Rolls Royce, Ola. Managing the full portfolio of clients Includes strategic planning on accounts along with planning resource Overseeing the execution of the creative idea from the client brief Ensuring the smooth delivery of multiple briefs and shooting through strong direction to the team and other departments Taking responsibility for managing, nurturing and developing the team and to give constructive and regular feedback; resolves conflict successfully Making a strong contribution to the development of creative briefs, ensuring that they generate the best possible work, clearly define the Client requirements and are a solution to the Client’s business problem Driving the team to deliver the highest quality creative product Planning and shaping the future of the brand and shares a clear vision of where the business is going Controlling the financial health of the account and leading projects with financial targets in mind Working on new business as and when required and pro-actively seeking out opportunities for incremental revenue Value-adding to the business - inspiring client confidence and building enduring client relationships Knowledgeable on 360 communications and actively pursuing digital opportunities

Won Award for Digital Campaigns for Tupperware- Care for Food Campaign

-Worked on campaign strategies for different brands. -Appreciated and got brands covered on different platforms for conceptual creatives -Planned and executed social media marketing for brands like: PepperTap, Eicher, Nexa, Gaana, Blackberrys Menswear, Dineout and Boost.

- Worked with startups providing them a 360-degree solution. -Managed Clients' social media platforms -Blogging -Content Writing -SEO & SEM -Developed social media programs and content to engage fans and on page -Business development

I worked closely with Exports and APDOE teams and made development in the fiels by adopting the following SAP & MIS >Introduced Bar-coding on secondary packing for international customers >Implemented new SAP Codes in both the departments, thereby reducing human intervention to a minimum and even zero >Enabled provision for the overseas customer so that they can directly enter their orders on the company website as against the traditional method which required manpower and time >Proposed a plan wherein all branch officers at different parts of the country can enter their orders for different customers in a single sheet directly via SAP -without any redundancy >Identified slow-moving & Fast moving goods based on their contribution to the overall profit and worked with the team to apply marketing strategies accordingly. -Marketing activities: >Created and maintained the company's social media pages >Designed Brochure and leaflets for different countries (vernacular languages) >Marcom: Designing of marketing activities, posters and goodies for trade fairs at the national and global level

[Major Project]:A Market Research on Desktop Antivirus Industry in Raipur Market [Minor Project]:A Market Research on Mobile Antivirus Industry in Raipur Market