Nidhi Uday Gherwada

I’m Nidhi, Co-Founder and Perfumer at Soul & Scents — a home fragrance brand born during the quiet of the COVID years, co-created with my mother. Before we had products, we had a name — and I remember designing the logo before anything else, simply because it felt right. That instinct still shapes how I work: blending emotion with precision, and building slowly, with care. We didn’t start with a business plan. We started with a feeling — that there’s space for fragrance that’s well-made, rooted in design, and fits naturally into people’s lives. At Soul & Scents, I work at the intersection of fragrance and product thinking — shaping what we put into the world, and how it connects with people. We’re not trying to be everything. We’re building with intention — steady, sensory, and grounded. If you’re someone who values detail, clarity, and creating things that matter — let's connect!