Nidhi Thhakur

Strategic Marketing & Event Roadmap Lead the international events and marketing strategy for AMA, aligning with global business priorities. Coordinate with worldwide marketing teams and business lines to identify and execute customer, partner, industry, and analyst events. Develop and maintain the global events roadmap while managing multi-market budgets. Event Planning & Execution (End-to-End) Plan, manage, and execute large-scale TECH, HR, FINTECH, CEO & CHRO conferences across India, South Asia, USA and international markets. Skilled in handling events across industries including SMEs and MSMEs. Community & Membership Development Build and expand AMA’s global membership base (1, 2, 5, 10 years) with strong focus on India, South Asia, and USA. Drive community engagement through impactful events, networking initiatives, and long-term strategic partnerships. Stakeholder Engagement Build and manage strong relationships with key stakeholders across India, South Asia and USA markets, ensuring alignment with business objectives, event strategies and long-term community growth. Sponsorships & Delegates Experienced in pitching, negotiating, and closing sponsorship and delegate partnerships for AMA’s TECH, HR, FINTECH, CEO & CHRO events. Develop partner acquisition strategies, manage sponsor accounts, and act as the primary liaison between sponsors and the organization. Vendor & Supplier Coordination Collaborate with international vendors and suppliers, negotiate contracts, and ensure service quality meets event standards. Budget & ROI Management Create and oversee event budgets, ensuring cost efficiency while delivering world-class event experiences. Track expenses and optimize ROI across multiple regions. Global Marketing Collaboration & Digital Campaigns Work closely with the AMA New York marketing team to design client-focused promotional materials and campaigns. Drive digital marketing initiatives across social media, email, and online channels.

• Cooperated and worked closely with communication and Designing team to develop marketing strategies to boost brand awareness. • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications. • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy. • Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions. • Planned, implemented and tracked sales and marketing strategies to promote brand products. • Monitored online advertising and social media campaigns to assess success of different strategies. • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach. • Built and strengthened strategic relationships with vendors, advertising agencies and leading partners. • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings. • Coordinate or participate in promotional activities or trade shows • Attending staff conferences to provide management with information concerning the promotion, distribution, and design of company products • Directing the hiring, training, or performance evaluations of marketing or sales staff and overseeing their daily activities. • Supervised all marketing and planning activities . • Directed marketing projects at all stages, including conceptual planning,schedule management and final implementation. • Motivated team members to continuous improvement in promoting and selling target products.

Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors. • Leading the monthly event on Franchisee business being conducted by FRO. • Responsible for end-to-end activities related to branding of P4 Life, a premium water brand. • Organizing events such as product launches & exhibitions. Planning and execution of all communications and media actions on all channels, including online and social media. • Managing the budget for advertising and promotional items. • Responsible for branding of all the Future Choice Group offices (existing and upcoming) as well as Franchise / Distributor across India. • Conceptualizing, designing and deployment of product related advertisements in print and digital media. • Driving vendor partners for getting the work done within desired TAT and at the right price. • Designing of various Media Kits covering Catalogs, Forms, pamphlets, leaflets etc. • Branding of T-Shirts, Caps, Stationary etc. for various promotional activities. • Also handling CRM department for over last one (01) month. This includes Customer management, strategy formation, issue handling and various other related activities. • Handling a direct and virtual team of 08 people. • Mentored local personnel on best practices and protocols to maximize productivity. • Considered business demands and customer preferences when developing pricing structures and marketing plans.

• Collaborated with legal and compliance teams to review paperwork, intake feedback and ensure viability of available information for new training processes. • Developed and promoted corporate brand, images and identity to media and public. • Developed innovative and targeted collateral to support overall branding objectives. • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol. • Successfully organized diverse mega corporate events like Hyundai, GM Motors. • Managing the complete Media Planning, pre-dominantly in Advertising, (outdoor, radio, electronic) and have exposure in Event management & Exhibitions. • Develop promotional strategies or plans. • Also perform personnel duties, such as hiring staff and evaluating work performance. Select staff, team members, or performers. • Conduct Interviews for different Clients. • Compiled product, market and customer data to forecast accurate sales and profit projections.

• Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions. • Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands. • Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination. • Oversaw preparation and management of event budgets to deliver at or below projected costs. • Supervised onsite team of 8, including caterers, audio-visual technicians, and facility management team. • Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events. • Worked closely with couples to meet wedding goals, maintain deadlines and resolve complaints or service issues. • Liaised with marketing and PR colleagues to promote special events in social calendars. • Actively involved in co-ordination and sourcing sponsorship for various events. • Ensuring internal and external coordination towards achievement of clients’ requirement. • Actively involved in branding and marketing activities for the organization.