Nicoleta Dan

As Founder & CEO, I lead the company’s global strategy, brand vision, and partnerships. My role spans across tech & creative direction, financial strategy, and operations, ensuring that every detail, from concept to execution, embodies our philosophy. My focus is on building a brand where innovation serves emotion, where data, storytelling, and craftsmanship work together to elevate how people experience travel.

In my role as Program Director, I'm leading the establishment and strategic implementation of MDestinations, a cutting-edge distribution platform. My role encompasses overseeing the launch, managing P&L, and crafting strategies to ensure the platform's success.

Supporting SMEs in reaching their objectives, with a hands on approach based on my professional experience in consultancy, multinational companies and fast growing start-ups and scale-ups.

- Stepped in as leader of Covid-19 crisis management on all accounting, financial, reporting and HR & Admin matters -Defined and implemented the financial strategy to support revenue growth (+50% 2022 vs 2019 & Budget) by: -> Developing and managing day-to-day accounting procedures -> Setting up Cash Flow, Financial & Business Reporting -> Creating Budgeting and Forecasting Models (P&L/CF) -> Opening and operating bank accounts and payment platforms(€/$) - Implemented the organisational strategy by developing a new company structure to harness growth (10+ resources hired) - Led the digital transformation of the organization by: -> Mapping out and redesigning overall company processes -> Managing the Database including data, client info and money flow -> Acting as a Project leader for the development of a new in house operational platform - Led the GDPR & Privacy implementation project

- Led company’s evolution to new corporate structure - Guided a team of two to set up new accounting software & procedures and consolidated reporting & analytics, driving decisions and actions - Prepared statutory, financial/management accounts and business plans, for authorities, BoD and stakeholders - Developed a new corporate financial framework -> Achievements: + €1M funds raised

- Led financial, operational & management audits in various LVMH businesses worldwide - Ensured successful implementation and adoption of corporate procedures -> Achievements: - Processes reviewed: Sales (Retail&Wholesale), Finance (AR, AP, Treasury, Reporting, etc.), Procurement, Supply Chain, Production, Inventory, Marketing, HR, IT, etc. -15 entities audited across 5 industries and 4 continents

- Performed valuation of companies, projects and intangible assets (DCF, multiples, ROI, etc.) - Carried out purchase price allocations & impairment tests pre/post M&A or for reporting purposes - Developed business plans and financial models, advising Top Management on IPOs and mergers. ->Achievements: - Simultaneously managed 7+ advisory projects, leading and coordinating teams (5+ people); - In charge of €70M purchase price allocation of Dackia retail chain acquisition by Pirelli

- Conducted financial statements audit through substantive analytical procedures and detail testing for group reporting and statutory purposes under IFRS and Italian GAAP principles, for listed companies and SMEs

Audit department

Finance and Accounting department in the Romanian Headquarters

Main subjects:International Business, International Management, International Financial Management, International Economics and Business

Main Subjects:Accounting, Management, Finance, Statistics, Marketing, Economics

Main subjects: Economics, Marketing, Finance, European Law, Fiscal Policies