Nicole Yuan He

Nicole Yuan He

Senior Vice President Operations @ IPSY

About

I’m a builder and transformational operations executive who’s scaled consumer brands from early-stage startup to $1B+ revenue. I report directly to the CEO and leading teams that power one of the world’s largest DTC subscription businesses.Today, I lead the entire spectrum of global operations—spanning sourcing, fulfillment, logistics, payments, personalization technology, and Indirect Procurement. I also oversee Customer Care, defining service strategies, selecting key software vendors, and building global partnerships with overseas BPOs to deliver a seamless member experience. As part of the executive leadership team, I provide strategic insights that shape company direction and deliver the KPIs that drive growth and profitability.My strength lies in building. I’ve led through every stage of scale—founding factories, designing supply chains, building new operational models, integrating automation and AI, and leading multicultural teams across the U.S., Asia, and Europe. This hands-on-to-strategic journey gives me the ability to translate vision into execution, and complexity into performance.Board & Advisory InterestsI am interested in supporting a small number of consumer and commerce companies as a board advisor, particularly in areas such as subscription economics, global supply chain scale, creator commerce, customer service and AI-driven customer personalization. Core Expertise: Global Operations Leadership | DTC & Subscription Growth | Retail & Omnichannel Strategy End-to-End Supply Chain | Fulfillment & Logistics Optimization | Procurement Customer Experience | Service Design | Vendor & BPO Partnerships AI & Automation in Operations | Organizational Design | KPI-Driven Leadership P&L Ownership | Cross-Functional Alignment | Business Transformation Fluent in Mandarin, English, and French, I thrive in diverse global environments and am passionate about building high-performance teams and operational excellence that fuel sustainable business growth.

Country

United States

City

Stanford

Industry

Cosmetics

Skill

Global Operations, DTC & Subscription Commerce, Fulfillment Optimization, Customer Experience, AI/Automation, Cross-Functional Leadership, Operations Leadership, Supply Chain Management, Vendor Management, P&L Management, Operations Management, Data Analysis, Commercial Operation, Analytical Skills, Start-up Business development, Global Sales & Marketing, Multi-country Business Operations, Niche Market Development, Human Resources & Talent Development, Strategic Business Direction

Experience

IPSY

Senior Vice President Operations

IPSY

LinkedIn
2014-7 - Present · 12 yrs 3 mos

California, United States

Company: IPSY is the world’s largest personalized beauty membership, serving millions of members monthly across the U.S, Canada, and Mexico. Role: Over more than a decade at IPSY, I’ve grown from Production Manager to SVP of Operations, reporting directly to the CEO; lead a global team overseeing the full operations value chain and customer experience functions. Serve as a member of the Executive Leadership Team (XLT), shaping strategy and driving company-wide KPIs for growth, efficiency, and member satisfaction. Key Achievements: Scaled IPSY from startup to $1B revenue at peak, evolving from hands-on operations manager to SVP overseeing global supply chain, customer experience, payment/fraud operations, and procurement. Lead the entire spectrum of supply chain operations, including sourcing, fulfillment, and logistics. Oversaw $210M+ in annual spend across products, services, and fulfillment, optimizing cost structures while improving delivery performance and member satisfaction. Drove operational transformation through automation and AI, implementing machine learning in personalization, demand forecasting, and member support to deliver double-digit efficiency gains. Integrated Customer Care into Operations, redesigning service strategy, selecting next-gen helpdesk and automation vendors, and managing BPO partnerships across Asia and Latin America. Strengthened supply chain resilience, shifting multi-country sourcing and logistics during global disruptions, ensuring on-time delivery across millions of monthly shipments. Built a performance-driven global team spanning U.S., Mexico, and Asia, fostering a culture of ownership, transparency, and continuous improvement. Upcoming focus: Leading company-wide Indirect Procurement function to centralize vendor management, leverage spend efficiency, and drive enterprise value creation.

Stanford University Graduate School of Business

MS in Management, Stanford University (Class of 2015)

Stanford University Graduate School of Business

LinkedIn
2014-7 - 2015-6 · 1 yr

United States

MSx is a full-time Masters program at the Stanford University Graduate School of Business. Established in 1957 as the Sloan Fellows Program, MSx is designed to prepare experienced leaders for senior roles in business and government.

Eurasiapatchwork

General Manager/ Co-founder/ Board Member

Eurasiapatchwork

2005 - 2014 · 9 yrs

Shanghai, China & Lille, France

Company: Global sourcing and manufacturing firm serving fashion and lifestyle brands across Europe. Role: Founded and led end-to-end operations — from product design, factory management, and sourcing to logistics and export. Built the business from the ground up to become a trusted supplier to global retail brands. Key Achievements: Grew business to $50M+ annual revenue, supplying over 8 million garments per year to clients across Europe. Managed 3 owned factories and 20 contract manufacturers, ensuring product quality, speed to market, and cost efficiency. Built a multi-country supply chain network across China, Vietnam, and Bangladesh to balance cost, speed, and capacity. Implemented lean manufacturing and QA systems, reducing defect rates and improving production predictability. Hired, trained, and led a 200+ person cross-cultural team, bridging cultural and operational gaps between Asian production and Western retail clients. Developed deep expertise in global sourcing, pricing negotiations, logistics coordination, and export compliance.

Les Roches Jin Jiang International Hotel Management College

Administrative Assistant to the Dean

Les Roches Jin Jiang International Hotel Management College

LinkedIn
2004 - 2005 · 1 yr

Shanghai City, China

Helped establish first joint-venture hotel management college in China. Maintained support systems for instructional processes including preparing Assessment Committee Documents, examination processes, course reviews, and evaluation analyses. Supported Dean as Secretary, communicated with students and faculty, recruited interns, and supervised their work.

Education

Stanford University

Stanford University

LinkedIn

Stanford Graduate School of Business

2014 - 2015 · 1 yr
Les Roches

Les Roches

LinkedIn
1999 - 2003 · 4 yrs

Best academic achievement in BBA course Nestle Food Service Award for Best Food & Beverage Student Best Student in Hotel Operation III; College-level Outstanding Student Award Vice President of Management Committee, 2001 Member, Eta Sigma Delta – International Hospitality and Tourism Management Honor Society Volunteer multicultural mentor and translator

Nicole Yuan He's Contact Information

Email

******@***.com

Phone

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