Nicolette Rota

• Develop the launch season of apparel for Adida’s upcoming NHL contract. • Spearhead team meetings with divisional counterparts while managing all elements of the product from design to production. • Ensure that multiple product lines achieve their respective margin goals, surpassing top line sales goals of $416M and bottom line of $26.9M. • Develop licensed product to satisfy a diverse group of customers and adhering to Adidas’s global quality standards.

• Oversaw the detailing and material selection for multiple lines of footwear. • Traveled internationally to shop markets and oversee production and sampling of product. • Aided in all aspects of the development and execution of the launch of “Seven Dials” a junior brand of footwear sold to Macy’s and various department stores.

• Responsible for the design and development of the highest grossing product categories within the Upscale Outlet Division, the primary growth vehicle for the company. Included 80-100 knitwear and sweater styles per season with an average of $17M a quarter in total retail dollars. • Skillfully build product to meet aggressive margin targets. Ability to edit design details and work with suppliers on price, without compromising quality or aesthetic.

• Researched, sourced, and actualized new fabrications and yarns to uphold brand quality standards. • Implemented a customer-specific divisional fit, utilizing qualitative and quantitative sales data. • Communicate approvals with overseas partners to meet time and action deadlines. Coordinate and approve all lab dips, strike offs, trims, and color standards for bulk production.

• Attend woven and knit fittings, recommended fit comments to ensure brand consistency. • Responsible for development of all knit proto specs and design development handoff sheets. Updated line sheets, prepared color standards for lab dips, created print layouts, and maintained trim and fabric libraries.

• Design of the store layouts, development, and communication of visual presentation/brand standards to managers of 36 store nationally. • Trained store and group managers to effectively execute merchandising and brand initiatives.