Nicoleta Gherman

Organizational Design: Overseeing & supporting the structural redesign of the Digitech department (Tech & Product), defining new roles and implementing a new operating model. Strategic Transition: Led the "As-Is" to "To-Be" transition with zero negative impact on engagement, achieving a 90% internal promotion rate. Regional Governance: Designed governance blueprints to support strategic structural changes across the CSE (Central & South Eastern Europe) region. Cost Efficiency Leadership: Coordinating the Cost Efficiency stream at the CSE level, overseeing local resource assessments and budget alignment. Cultural Transformation: Designed and led a company-wide Psychological Safety Program, boosting AES scores from 89% to 92% and reducing store grievances by 13%. Executive Advisory: Acting as a trusted partner to 14 senior managers on organizational development and complex HR topics

Scale Leadership: Led a 40-person team through 4 direct reports, overseeing recruitment, training, and HR support for Stores and Logistics. Data-Driven Retention: Designed and implemented a management dashboard for line managers to track critical stores and high‑turnover areas, enabling targeted interventions and data‑driven decisions. The dashboard informed concrete actions—such as introducing a dedicated field‑recruitment role—that contributed to reducing store turnover. Managing decrease turnover from 53.94% in 2019 to 44.19% in 2021. Business Expansion: Supported accelerated growth by designing development programs for future Store Managers and creating a dedicated Store Opening Team. • Designed and embedded HR compliance processes and policy for associates complaints, strengthening fairness, transparency, and trust across organization. Digital Transformation: Served as Project Process Lead for the SuccessFactors implementation, mapping all HR processes for digital transition.

Led a high-performing team of 60 Customer Advisors, driving operational excellence and alignment with the Stores Customer Care strategy. Engineered a departmental cost-saving initiative by migrating the Customer Advisor hardware fleet from iPad to Android devices, successfully reduced equipment procurement costs for 60 tablets by approximately €15,000 in 2015, optimizing the departmental budget while maintaining operational efficiency and monitoring KPI (basket, sales, NPS) • Managed workforce planning, scheduling, and budgeting for the Customer Care function, optimizing efficiency, productivity, and cost control. • Implemented and maintained the Mystery Shopper program, using findings to monitor service consistency and identify improvement opportunities.

Led the first-ever digital implementation of the ET Web Talent Management system, automating a previously manual performance process. Operational Efficiency: Achieved a 30% reduction in the performance cycle timeline and improved on-time completion rates through automated workflows and tracking Decreased administrative errors by 25% by eliminating manual data entry, ensuring 100% accuracy in talent reporting and analytics. Acted as a strategic HR consultant to senior leadership, guiding critical decisions on talent development and succession readiness

Designed and deployed a comprehensive performance management framework to standardize employee evaluation and development across the organization. Capability Building: Developed and delivered specialized training for managers to ensure the consistency, fairness, and effectiveness of the appraisal process. Competency Frameworks: Created detailed managerial profiles based on behavioral indicators and core competencies to guide leadership growth and succession planning