Nicole Schuman

*Manage editorial calendar, making timely decisions based on news zeitgeist, audience data and industry trends. *Edit and manage contributing writers program. *Report on PR, communications, branding, crisis communications, social media, digital PR, data and measurement and industry news and trends, delivered through various mediums and platforms including video. *Moderator, panelist and thought leader for live and virtual events including the annual Meltwater Summit, PRSA Capital District panels and CES. *Leads and monitors audience engagement strategy and production to influence referral traffic, brand awareness and community engagement. Content includes video editing and production. *Newsletters editor, writer and programmer. *Live and virtual event programmer and producer for media relations, brand reputation, digital PR, thought leadership, social media, content and other timely topics. *MC and judge for awards shows and awards. *Social media and content programmer, editor and analyst. Most recently fleshing out our company presence on LinkedIn with more video content. I work with OpusClip, Vimeo, YouTube, CapCut and StreamYard for video production and editing.

*Reporting on all things media, public relations, communications, marketing, SEO, media relations and social media for prnewsonline.com *Service and enterprise journalism *Hits on Google News, HubSpot *Programming and moderating at conferences and events, including panel and speaker recruitment *Lead social media strategy and analytics reporting

Projects/Clients include: *Thrillist.com-Travel Writer *Idea Studio (About.com now DotDash) with Princess Cruise Line *Wall Street Journal's Custom Content Studio (Mondavi, Netflix (Cocainenomics), Intel, UPS, Accenture and others), social lead for Defy Hunger campaign with MINI Takes the States 2016 (MINI Cooper USA) *NewsCred *Daily Finance *National Buffalo Wing Festival *National Trust

*Delivering all the digital and social goods to the future doctors of the world. *Own community strategy for pre-health businesses, the largest social communities, revenue drivers of company. *Developed and launched intern program. *Developed tone, voice and content structure. *Increased page engagement 861% from October 2016 to October 2017 (reactions up 1348%, comments up 8300%, shares up 866%). Increased reach 633%. *Introduction of Facebook Live program, #realtalk customer service, video. Total video views increased 11696% yoy. *Developed data measurement system to work towards KPI goals.

*Social content editor for About.com's (now DotDash) Main, Food and Travel verticals. *Data-driven content curator, working with Google Analytics, Simply Measured, Facebook Insights, Facebook Audience Insights, Buffer analytics, Twitter analytics, Tableau reports, and others. *Works in tandem with data science team on content testing for social. *Works with content managers on article preparation—optimization of photos and crafting of social headlines, metadata descriptions, etc. *Social lead for sponsored content/native advertising social strategy for About.com's Idea Studio, including deep dives into reach and audience development research for campaigns. *Grew About.com Travel social referral traffic 153% year over year 73% increase in page views 46% increase in pages per visit 201% increase in Pinterest referrals *Grew About Food Facebook page by 117% in 30 days. *Lead for social video.

*Gatekeeper for all social platforms on the This Built America project (thisbuiltamerica.com). *Developed a weekly/monthly/year-long social strategy complete with impressions, referrals and engagement goals. *Grew Facebook page from 0-37,000 fans in 6 months. *85% social referral rate to This Built America website to contribute to a goal of 1 million impressions (850k). *Read and studied analytics and data trends for social marketing promotion. *Experience with custom CMS and producing digital and editorial content. *Worked in conjunction with sister brands Daily Finance, AOL Jobs, Techcrunch, Engadget, Kitchen Daily, Mapquest, Moviefone, Autoblog and AOL Build to promote content. *Worked with over 50 companies by developing a "social media cheat sheet" to help them promote their episodes via social and employees. *Worked with Facebook paid content and social advertising budget.

*Product and event communication and management *Management of campus rep team *Lead and sales generation *Increased sales 130% in Q4 2013 *Contributions to national social media/digital team *Helping individuals achieve their educational and career goals by building futures one success story at a time.

Writing for the Web course Spring 2012-2014. Communications and Social Justice Fall 2012, 2013.

Supervised and implemented all updates and changes to the three main websites of RPCI. Content curation, project management.