Nicole Preston
Director, Mass Division @ Groupe Marcelle
About
I am a results-oriented leader with extensive experience in building POS Sales and Trade Spend plans with a focus on profit and growing market share. I successfully lead cost increase and collaborative sales agreement negotiations across major retailers like Walmart and Loblaw/Shoppers Drug Mart. I am passionate about building high-contributing teams with a focus on improving analytical, story-telling and insights-based selling skills of my team.
Canada
Toronto
Consumer Goods
Business Insights, P&L Management, Leadership, Strategic Planning, Collaborative Leadership, Trade Marketing, Management, Retail, Consumer Products, Sales, Forecasting, Grocery, FMCG, Key Account Development, National Accounts, Sales Operations, Shopper Marketing, Competitive Analysis, Budgets, Customer Insight
Experience

Director, Mass Division
Toronto, Ontario, Canada
Develop and coach a team of 5 people including one KAM Specialist, 3 KAMs and one additional indirect report Kam Assistant. Responsible for managing Team Forecast, P&L reviews to Executive Team, Trade Spend Budget, Planning Process, Gate Feedback process, Insights coaching and oversight of POS, EBITDA and Gross Sales targets for Marcelle and Annabelle Brands at Groupe Marcelle In parallel with my Team Lead responsibilities, I continue to Manage Shoppers Drug Mart and Costco for Marcelle and Annabelle Brands and consistently exceed POS and profit targets while driving market share

National Account Manager
Toronto, Ontario, Canada
Lead sales function of Mass cosmetic and skin care brands Marcelle and Annabelle in primary market of Canada at the largest customer Shoppers Drug Mart as well as Loblaw Companies, Costco and Lawton’s Drugs. Manage one full-time sales analyst.

Sales Manager, Canada
Toronto, Ontario, Canada
I manage the Canadian marketplace including key accounts and independent stores. Responsibilities include delivering Net Sales and Gross Margin targets for Canada, managing overhead and building the overall strategy for growth. Additionally, I manage one key account manager, a network of independent sales people and a team of North American Sales Coordinators located in the Head Office.

Senior National Customer Business Manager - LCL, Costco & Independents
Ferrero Canada
Toronto, Canada Area
Managed a team of three account managers plus one full-time analyst calling on National Accounts LCL and Costco, impulse (Convenience & Gas) and alternate channel accounts. The team's focus was on base and seasonal confectionary in addition to Nutella (Spreads). Key responsibilities included participating in major strategic negotiations with National Accounts, overseeing sales objectives and trade spend budgets for the team as well as supporting each individual's overall training and development.

Senior National Customer Business Manager - LCL
Toronto, Ontario
Manage National Confectionary Base and Seasonal Business in addition to Nutella (Spreads) to LCL Head Office and affiliated offices. Responsible for managing robust growth account, while maintaining trade spend and ongoing trade activities. Involved in high-level negotiations for both categories.

National Account Manager
Irving Consumer Products
National Account Manager for Royale, Majesta and Private Label Brands

Director of Campaign and Resource Development
United Way of Southeastern NB
Nicole Preston's Contact Information
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