Nicole Ostoya

Future thinking innovation and brand ideation partner to take your business or brand to the next level. The team has created and launched brands in all levels of retail including Nordstrom, Sephora, Ulta, CVS, Fred Meyer, Walgreens and Bloomingdales. Our superpower is creating products that consumers did not even know they needed while helping you achieve manufacturing efficiencies.

About EVINE Live Inc. EVINE Live Inc. (NASDAQ: EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. EVINE Live reaches 88 million cable and satellite television homes 24 hours a day with entertaining content that engages its community of customers in a comprehensive digital shopping experience.

A gourmet craft cocktail emporium catering to both the professional bartending community and the adventurous home cocktailer. Unique product offering from all over the globe including bitters, gourmet drink bases and pro-tools.

BOLDFACE Licensing + Branding is a celebrity beauty license holding company founded by Nicole Ostoya and Robin Coe-Hutshing, beauty industry veterans based in Los Angeles, CA. BOLDFACE is focused on top tier entertainment and designer opportunities exploring white space in the market announces its founding license: Kardashian Beauty by Kourtney, Kim and Khloe Kardashian. Nicole brings expertise in fragrance, color and treatment product development in all channels of distribution from prestige to mass as well as access to celebrities of all levels. With years of successful enterprises in the beauty arena, both in retail and product development, BOLDFACE will benefit from strong operational strength gleaned from her background. The pair co-founded a design and development firm Gold Grenade in 2010, which focuses on product development and design. Gold Grenade was nominated for the IPDA (International Product Design Award) for original cosmetic component designs in 2010. As CEO of BOLDFACE, Nicole brings a wealth of experience including 18 years with Nordstrom, managing over 100 million in volume at times with over 400 employees under her supervision. Nicole was then recruited by LVMH to help open new channels of distribution for one of their premier brands Benefit Cosmetics. There she oversaw the company’s significant Sephora business and launched on QVC. Nicole’s extensive background allows her to properly position BOLDFACE as a full service licensing, branding and product development agency with core competence in fragrance, beauty, cosmetics and skincare for multiple channel distribution, from mass, to luxury, to direct to consumer. BOLDFACE brands will now benefit from Nicole’s strategic stewardship, yet most importantly the brands will bear the mark of the personalities they represent. Addition licenses under the BOLDFACE banner are under discussion and will follow on a selective basis as opportunities are assessed.

Gold Grenade, Ideas that are explosive. A comprehensive brand management company specializing in product development, strategic marketing and execution. Gold Grenade covers all channels of distribution including the luxury markets, specialty retailers and masstige including direct to consumer. Strong competency in cosmetics and jewelry.

Part of the founding ownership group of Harlot, a longstanding part of San Francisco nightlife.

What began as one small beauty counter founded by Robin Coe-Hutshing and her sister Jennifer Coe-Bakewell in Santa Monica in 1984 quickly became the ultimate destination for style-savvy, cosmetics-obsessed and luxury-minded women worldwide. 25 years later, beauty fanatics are still flocking to STUDIO at Fred Segal (now STUDIO BEAUTYMIX at Fred Segal) to discover an unparalleled brand selection in an innovative retail environment. STUDIO BEAUTYMIX has secured its place as a taste-making force in the beauty landscape. Now, with the support of Intermix Capital Partners, a boutique private equity firm with a focus on investing in emerging consumer companies, Robin Coe-Hutshing is able to take her vision to the next level with the launch of STUDIO BEAUTYMIX. This new endeavor, which focuses on both STUDIO BEAUTYMIX at Fred Segal as well as the creation of new brands for sale through additional retail channels, combines her love for brand creation and innovative merchandising to create a unique consumer experience, one that allows a sense of discovery and can be enjoyed by beauty enthusiasts around the globe.

Responsible for developing new channels of distribution for the LVMH owned brand, Benefit Cosmetics. Put an operational structure around the boutique concept and rolled out boutique stores to other cities. Supported the largest account, Sephora and brought Benefit to fruition on QVC.

Identified, promoted and trained new buyers in the beauty area Maintained the overall budget for the department Maintained inventory disciplines and strategies Identified trends in the market place Worked closely to develop strong vendor partnerships with beauty resources Worked closely on marketing strategy for beauty category at Nordstrom

Responsible for all aspects of running the store, 400 employees and 35 direct management reports. Planned, adjusted and managed store budgets and profitablity Maintained top level customer service in store Managed all HR issues Communicated store needs and community needs to buyers and merchants

Identified new resources and created promotional plans to sell them. Maintained inventory disciplines and strategies Created a financial plan for each individual brand Identified trends in the market place Worked closely to develop strong vendor partnerships with beauty resources Worked closely on marketing strategy for beauty category at Nordstrom

As everyone at Nordstrom I started on the sales floor and then had a fun ride up the ladder holding various positions from assistant manager cosmetics in Glendale, CA to the manager of cosmetics in San Francisco Center.