Nicole Gonzalez

• Joint Product and Brand Management and Marketing Analytics Concentration • Leadership: Co-President | Marketing Club, CPG Camp, Graduate TechTrek West 2016 • Honors: Beta Gamma Sigma, Graduated with Academic Distinction • Finalist in the Diane Weiss Consulting Competition • Consulting Experience: Successfully completed one strategic product repositioning project for a client in the cable and internet industry, and a digital customer acquisition project for a major wholesaler. • Relevant Coursework: Marketing Research, Strategic Brand Management, Product Management, Digital Marketing, Social Media, Management Science, Statistics, Analytics for Managers, IT for Managers, Strategic Management, Consumer Behavior

The Castle Group is a third-party agency dedicated to fueling client campaigns with the best marketing communications, PR, social media, events and creative services that will lead them to achieve their business goals. • Developed, planned and executed domestic and international corporate events, conferences, meetings, incentive programs, fundraising galas and auctions, among other other special events • Coordinated all aspects of event management from event branding, marketing, site selection and contract negotiation to registration and travel website creation, registration support, food and beverage coordination and on-site execution for events of up to 2,000 attendees
 • Managed Castle's inbound marketing, website and social media platforms to sustain the agency's business goals through message creation, strategic delivery and ROI tracking

The HUWIB Alumni network’s primary goal is to provide resources and support to HUWIB members and other women around the globe to foster personal and professional relationships across Harvard women and enable them to excel in the business world. The alumni network also seeks to mentor and advise the undergraduate members through participation in panels, mentorship programs, and social networking events. • Planned networking and career development events in NYC and Boston • Coordinated exclusive Alumni programming at HUWIB’s annual Intercollegiate Business Convention • Facilitated mentorship for HUWIB undergraduates and alumni

• Performed search engine optimization for the firm’s website, which resulted in improved web traffic and Page Rank 
• Created a Spanish website and a Spanish brochure to better reach the Spanish-speaking community and generate more clientele 
 
• Developed and implemented an inbound marketing strategy to bolster the firm's social media presence and branding

• Conducted valuation analysis and market research to create numerous pitch books, company profiles and presentations
 • Worked with a team to design a roadshow presentation for a $1.0Bn IPO of an online foreign exchange provider

• Produced press releases on federal funding for education and foreign affairs • Translated existing press releases into Spanish 
 • Originated an awareness program against childhood obesity for the representative’s campaign • Engaged in congressional research for office staff

• Established a company branch in Puerto Rico, planned an open house, created marketing materials, and taught the SAT course
 • Contacted media outlets and appeared in a morning talk show to generate publicity for the course; 50 students enrolled that summer

Beta Gamma Sigma Inductee Graduated with Distinction Finalist in the Diane Weiss Consulting Competition