Nicole Anderson
CEO and Founder @ Redsand
About
AI & FinTech Board Advisor | CEO & Founder, Redsand | NED | Digital Infrastructure, Agentic AI, Financial Services | London → Dubai I am an AI and FinTech entrepreneur, board advisor, and investor with over 25 years of international experience spanning London, Europe, Africa, and now the UAE. I am the CEO & Founder of Redsand. We deliver AI as a turnkey appliance run for you. A full stack system where hardware, software and agents work as one, delivered as a managed service. Previously, I founded Redsand Labs (sold in 2019), a FinTech advisory and venture studio delivering innovation mandates across pensions, wealth and investment management, banking, blockchain, and DeFi. Alongside my operating roles, I have extensive board-level experience as Chair, NED, Board Observer, and Advisor, working with venture-backed companies, banking innovation arms, and policy-adjacent institutions. Earlier in my career, I held senior leadership roles at SAP, Sage, JDA Software, and Nokia Networks, including serving as Head of Market for Africa at Nokia Networks, giving me deep exposure to large-scale infrastructure, emerging markets, and complex stakeholder environments. Having spent 25 years building businesses from London, I am now based in Dubai, where I support organisations seeking Non-Executive Directors and Advisors across AI, FinTech, and digital infrastructure, particularly in regulated and growth markets. Professional Experience: *Multi-time CEO, founder, and venture builder *Venture capital (VC) and entrepreneur in impact innovation and FinTech *Extensive executive-level experience in technology companies *Experienced Non-Executive Director (NED) and chairperson Thought Leadership & Recognition: *Recognized in 'Top 100 Women in FINTECH' and 'Power Women in FINTECH' (UK, 2015-2018) *Innovator of the Year 2017 (SA Chamber of Commerce Award) *Featured in FemTech Leaders 2015/2016 *Nominated for FT’s HERoes Women in Business Award 2018 *London Technology Advocate for Women in Technology (Non-Profit Organisation) *Editor of The InsureTECH Book *Judge for SWIFT Innotribe, European, and African FinTech awards *Recognized among 'Top 20 IT Women in Business' (South Africa, 2007)
United Arab Emirates
Dubai
Computer Software
Innovation Management, Product Development, WealthTech, Investment Management, Tokenization, Professional Mentoring, Market Analysis, Digital Networking, MENA, Strategic Marketing, Regulatory Compliance, Early Stage Investment, Start-up Ventures, Non-Executive Director, Deal Sourcing, Digital Asset Management, Cryptocurrency, Blockchain, Agentic AI Development, Business Advisory Services
Experience

CEO and Founder
DIFC, Dubai, United Arab Emirates
Redsand builds sovereign, high-performance AI infrastructure designed for the realities of production-grade AI. Rather than relying on public clouds alone, Redsand delivers purpose-built AI appliances that are fully integrated systems of hardware, software and curated agents. These run where data lives, close to users and core operations and are solutions are engineered to deliver real-time inference, predictable cost models, robust data control, and privacy by design, making them ideal for regulated and latency-sensitive environments such as financial services, healthcare, government and industrial systems. Redsand’s agentic AI appliances are offered as a managed service, enabling organisations to deploy and scale AI agents securely, reliably and with full sovereignty over their data and compute.

Mentor
Paris, Île-de-France, France
Mentored founders on innovative computing concepts to enhance computing power and reduce energy consumption. Collaborated with leading institutions like CDL-Paris and HEC Paris to promote scientific excellence in Europe. Addressed complex computational challenges in various fields, including machine learning and drug discovery.

Venture Partner
London
1835i is ANZ Banking Group’s external innovation and venture capital partner. Our Ventures team invests in emerging fintech businesses with a focus on empowering bank customers to deliver next generation financial services. We are responsible for sourcing, screening, investing, portfolio management and market intelligence.

Chair Of The Board Of Directors
Wimbledon, London, UK
As Chairman, I am supporting the Executive team at Metapraxis with their strategic growth imperatives to transform the business and capture the financial planning and analytics market both in Europe and the US.

Co-Founder
Redsand Labs
London, Oslo
Redsand Labs was a FinTech advisory and venture studio focused on pioneering innovation across regulated financial services. The firm delivered strategy, product innovation, and venture-building mandates across pensions, wealth and investment management, banking, blockchain, digital assets, and DeFi, working with financial institutions, technology providers, and emerging ventures. Redsand Labs supported organisations navigating digital transformation, new financial infrastructure, and emerging regulatory models, bridging the gap between legacy financial services and next-generation financial technologies. The business was successfully exited in 2019 to a Norwegian buyer.

Business Development Director UK and Ireland
Member UKI Executive team, responsible for innovation incubation and management for mobility and e-commerce, brand positioning, strategic partnerships in technology and industry as well as customer experience. Led the E-Payment integration strategy, incubation and program build. Responsible too, for new routes to market either through the development of new propositions, services or new channels linking that to brand strategy and execution. In addition, responsible for thought leadership, corporate communications, PR and social business strategy. Sage is the leading global supplier of business management solutions to small and medium-sized enterprises (”SMEs”). Our goal is to help our customers manage their business processes more effectively through our software applications and support services.

GVP EMEA Business Development and Alliances
UK
As part of the regional executive leadership team, led Business Development for EMEA with responsibility for market penetration, opportunity development and pipeline growth. Managed a regional team covering UKI, Nordics, Africa, Southern Europe, Russia and Benelux. Rebuilt and managed the channel and alliances program - an ecosystem of 55+ partners. JDA is the global leader in supply chain management, merchandising and pricing solutions which empower more than 6,000 companies worldwide.

Head of Strategic Marketing
Dubai -> Johannesburg
Responsible for regional market strategy across Africa, operating at the intersection of telecommunications infrastructure, government stakeholders, and large enterprise clients. This role provided early exposure to large-scale infrastructure deployment, emerging markets, regulatory complexity, and cross-border commercial strategy with experience that continues to inform my work in AI and digital infrastructure today.
Education

Economics of Money and Banking - Part 1
This course offers an introduction to a “money view” of economic activity for modern times, building on the intellectual traditions of British central banking and American institutionalism. Part One explores the economics of payment systems and money markets. Part Two explores connections with foreign exchange and capital markets.
Nicole Anderson's Contact Information
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