Nicole Hartvig David

Scale awesome content in Africa by solving hard problems! Build Africa’s flagship consumer internet company.

Leading Product Marketing, Life Cycle Management, Social Media and community, App Store Optimization, Marketing creative & Production.

Promoted to Senior Product Marketing Manager, assuming all responsibilities for heading two main titles and driving new users from display, search and social channels. As senior PMM, responsible for bringing new partners with over 1m dollars spend a month, setting up daily / weekly goals, reviewing and analyzing their performance and making relevant decisions based on performance. Responsible for maintaining all of the ongoing relationships with over 20 partners including agencies, networks, exchanges and app promotional partners. Supporting those partners on all of their requirements – act as the liaison between the partner and the various departments internally from legal, creative, finance and development.

Started as a PMM for Real Money Gambling products. Was responsible for defining, creating and managing the affiliate program for RMG products. Built processes that supported the team in delivering the results on time and on budget. Recruited external partners, negotiated and finalized the business relation for both RMG and the casual title. Once the deal was secured, got the partner set up via legal, tech, creative, finance and worked with them very closely on hitting their goals and targets. Negotiated and planned strategic partnerships for cross promotional opportunities with other relevant verticals.

Defined the affiliate program, planned the UA efforts and worked in full sync with the HQ on building up the platform to support the needs of the affiliates. Worked very closely with both R&D and PM’s from HQ to make sure that the plan is being rolled out according to its major milestones. Negotiated deals with top RMG affiliates in the US to start promoting the RMG products.

Interviewed, hired, trained, guided and managed a team of 6 full time employees specializing in lead generation, account management and affiliate support in multiple markets. As the manager of this team, was responsible for the team hitting its monthly targets and budgets, constant review of the account managers performance and the campaign performance, optimized campaigns performance by tailoring campaigns for all affiliates types (social, PPC, SEO, community and Offline). As part of the TL duties, defined processes to shorten and improve the user experience, planned strategy for penetrating new markets, new campaigns and product features. Responsible for the biggest UA channel within the unit (over 40% of overall traffic), generating over $10M in gross gaming revenues

Responsible for locating, contacting, negotiating and recruiting deals with new partners. Working with VIP affiliates required constant innovative promotions aimed on increasing traffic. Managed the top affiliates which were responsible for over 60% of the overall business out of which, managed one of the company’s biggest strategic accounts and managed to grow it by 9x

Managed the relationship with customers from across the globe, and kept a proactive relationship with those VIP players, developed special promotions for keeping those players loyal to the brand. Increased VIP Customer loyalty and customer value by over 35% thanks to personal relationship and tailored promotions