Nicole Guenther

Responsibilities include creative and content development for the websites, promotional sales materials, and tradeshows utilized by internal and external sales teams for each of the five companies. Provide creative guidance for product imagery and video development. Responsible for efficiency, productivity, and growth of lead generation efforts. Additional responsibilities include measuring the results of each campaign and presenting the key findings and monthly in-depth reporting on return on investment for SEM and SEO initiatives. • Manage the current lead generation program and identify and vet new lead generation sources. • Create and execute a marketing communications calendar including all channels and materials. • Coordinates and executes digital and offline marketing campaigns to support the marketing strategy. • Manage all website updates and optimization based on analytics for 5 individual brands. • Oversee SEO strategy to drive organic search engine results. • Collaborates with product managers to develop product-specific go-to-market strategic campaigns. • Creative and content direction for email marketing, sales sheets, design guides, product imagery, and video creation. • Position was eliminated due to restructuring

Responsibilities include managing a team of three including creative and content development for the website and promotional materials utilized by authorized resellers. Provide creative guidance for product imagery and video development, including tv commercial script content. Responsible for efficiency, productivity, and growth of lead generation efforts. Additional responsibilities include monthly in-depth reporting on sales and return on investment for PPC and SEO initiatives. • Identify, pitch, and onboard authorized resellers into the new partnership program. • Manage the current lead generation program and identify and vet new lead generation sources. • Project manage the implementation of a custom-built CRM. • Manage the technical aspects and reporting of the Five9 auto-dial system. • Lead the marketing and promotional efforts (social media, campaigns, events, etc.) • Provide creative and content direction for product imagery and video creation. • Lead content creation for tv commercials, website, authorized reseller communications, and professional in-home presentation. • Management of BBB accreditation and cease and desist program.

Primary manager of operations, projects, and resources to guide Loop Data’s daily efforts to deliver projects successfully while maintaining aggressive growth. Provide long-range steering and guidance. Responsible for efficiency, productivity, and growth of the organization. Additional responsibilities include daily operations leadership, marketing and promotion, sales support, project management and delivery of technical and creative services. • Lead the marketing and promotional efforts (social media, campaigns, events, etc.) • Respond to inbound opportunities and assist in negotiating/closing new deals. • Develop marketing materials, update/improve websites, manage the online presence. • Approach leads from the lead generation efforts. • Manage clients through business development and project delivery process. • Provide billable services on projects (requirements gathering, analysis, PM, creative, etc.) • Manage project resources, budgets, and objectives, oversee reporting and billing, etc.

Responsible for developing and executing winning strategic marketing plans for the on-nicotine.com. Accountable for managing the day-to-day operations of website to support brand building and e-commerce sales initiatives. Complete ownership of the e-commerce site roadmap to build engaging consumer experiences to increase brand affinity and conversion in close collaboration with the internal marketing team. • Plan, develop, and execute annual activation plan for e-commerce site to encompass consumer direct marketing channels with the focus on increasing site traffic and conversions to grow revenue. • Hold accountability for meeting annual site performance goals through compelling initiatives and efficient budget management. • Ensure website provides the best user experience to convert visitors into smiling consumers. • Update website with content and features according to local campaigns and global brand guidelines. • Contribute to the overall objective of providing a best-in-class digital user experience. • Liaise with Social Media Specialist and central marketing to ensure a seamless experience and optimized purchasing patch from call-to-action to landing page including SEO. • Own the day-to-day back-end management of the website. • Recommend and lead scalable content and experiences along the consumer journey from awareness to loyalty, leveraging data to ensure consumer relevance.

Responsible for growing online sales and profitability focusing primarily on website merchandising and marketing activities. Primary responsibilities included: strategy development, merchandising, new product development, product commercialization, inventory planning and forecasting, social media planning, key account management (Target, Walmart, Amazon, Home Depot), budgeting, and cross-functional project management. • Maintained product merchandising strategy to include comparative product offerings, content and pricing strategies. • Monitored item and category conversion rates, optimized copy, images and landing pages as needed. • Collaborated with Sales, Customer Service and Marketing to implement sales strategies for e-tailers. • Performed data analysis and provided recommendations on improving product sales performance. • Reviewed customer comments and feedback to identify potential issues to improve website usability.

Oversee and manage the marketing team and responsibilities for Blue Wave's brands including monitoring of social channels, distribution of social content, multiple websites including ecommerce, and various platforms (Shopify, Salsify, Channel Advisor, Mail Chimp). Consistently deliver best-in-industry digital and printed catalogs through the year in support of sales. Deliver accurate and detailed product information and photography across all channels. Track all trademark submissions made on behalf of the product category teams. Organize and send all customer communications. Management of Amazon Vendor Central including cease and desists as needed. Analyzation and optimization of PPC campaign across Amazon and Google. Oversee product posting content and merchandising within 3rd party marketplaces and ongoing optimization of the new B2C ecommerce website. Constantly building partnerships with our vendors who extend our team to create content, design and photography. Vetted, negotiated and implemented new product content platform (Salsify.) Maintains all product content including associated digital assets. Selected platform, built and launched the newest version of BlueWaveProducts.com. Oversaw and directed a three-day photo shoot covering pool and leisure, game room, saunas and patio products in conjunction with our agency. Launched a new B2C brand on third party marketplaces and an eCommerce store built on Shopify.

Effectively oversee and manage all marketing activities and the entire lead generation cycle both nationally and globally. Build and drive strategic initiatives for the website, paid search, search engine optimization, email marketing, social media, events and press releases. Maintain and enhance brand image across all touch points, digital and traditional. Apply competitive market analysis to enhance marketing strategies and messaging. Continually monitor and assess analytics for all marketing activities. Produce industry specific presentations with narratives specific to the use cases identified for that audience. Build rapport with prospects as the first touch point of inbound inquiries. As an expert user of each product offering, participate in and lead live demonstrations of the software. Assist with product development and product road map based on marketplace and user feedback analysis. Provide UI and UX expertise to the development team as the software offerings continue to evolve.

Established a comprehensive digital team in house to create/enhance, optimize and maintain all digital outlets including the ecommerce customer portal. TEAM Identified and defined objectives and purpose of team. Interviewed and hired for all positions. Successfully onboarded, integrated and motivated new team members. Implemented and streamlined team and department processes. eCOMMERCE CUSTOMER PORTAL Wrote project requirements to align the functionality of the ecommerce customer portal with current operating procedures and industry laws. Provided best practice UX and UI ecommerce expertise Engineered and executed strategic end user research across a variety of audiences to ensure portal success. Planned strategy to successfully launch including identifying the early adaptive audience segment, success indicators and baseline metrics. ADDITIONAL RESPONSIBILITIES Wrote requirements, researched and implemented an enterprise email marketing system. Developed and executed the email marketing strategy. Developed, managed and maintained Wirtz websites. Oversaw and grew the Wirtz brand creative development at all touch points within the industry’s ecosystem.

Liaised between marketing and e-commerce departments, continually collaborating with various teams to identify and reach identified objectives. Focused e-commerce goals on brand awareness in digital space, increasing online sales and utilizing marketing materials, ongoing SEO analysis, and Web analytics to merchandise Website. Assisted in implementing brand face-lift, including selection and application of new fonts, colors, icons, photography, and voice. Reworked and elevated seasonal campaigns to focus specifically on identified audiences, planning and executing brand-conscience strategic promotions through every available customer touch-point. DIGITAL MARKETING: Maintained daily and weekly focus on various online marketing strategies and measurement of ROAS, including SEM and affiliates. WEBSITE: Wrote, designed, and implemented all creative for ultradiamonds.com, including 2011 brand new site design, as well as design refresh in 2012. EMAIL: Planned all e-mail strategy and cadence. Identified merchandise and wrote, designed, and deployed every e-mail, including substantial A/B testing, welcome, re-engagement, and automated campaigns. SOCIAL MEDIA: Administered, strategized, posted, and responded within social media space. Researched, budgeted, proposed, and executed Facebook sweepstakes, doubling fan base. SEO: Analyzed, defined, and oversaw continued implementation of strategic SEO. PHOTO SHOOT: Annual photo shoot planning and execution including model, photographer, wardrobe, merchandise and stylist research and selection. WEB ANALYTICS: Reviewed and utilized data to improve merchandising strategies and customer experience, as well as to better understand online target audience. VENDORS: Oversaw and managed vendor relations with marketing agency and freelancers.