Nicole Ferreti

Marketing Analyst LATAM

About

I connect brand strategy to commercial results in premium markets, working across Latin America within an international brand environment.My experience includes brand positioning, product launches, integrated campaigns, and strategic events, translating global guidelines into consistent local execution with a strong focus on growth and performance.What I deliver:• 360° campaign planning and execution aligned with commercial objectives• Participation in product launches, from market analysis to local execution• Development of strategic partnerships and co-branding initiatives to expand reach and strengthen brand perception• Large-scale events and activations with investment optimization (including a 25% budget reduction through vendor renegotiation and strategic partnerships)• Market analysis and performance tracking to support decision-makingHow I work:• Leading cross-functional projects with a business-oriented mindset• Translating global strategy into measurable local execution• Making data-driven decisions• Continuously pursuing innovation, automation, and process improvement• Operating with ownership over brand positioning and resultsCore expertise:Brand Strategy & PositioningProduct Launch SupportMarket AnalysisIntegrated Campaign PlanningCross-functional ProjectsStrategic Partnerships & Co-brandingEvent Marketing & ActivationPerformance & KPI ManagementBudget OptimizationMarketing Operations

Country

Brazil

City

São Paulo

Industry

Health, Wellness & Fitness

Skill

Marketing, Eventos, Tendências emergentes, NetSuite, Oracle Applications, AX 2009, ERP Implementations, Marketing Copy, Lead Generation, Lead Management, Salesforce.com, Campaign Strategies, Social Media Communications, Content Management, Web Content Writing, Web Content Creation, Management, Online Campaign Management, Oracle ERP Implementations, Campaigns

Experience

Marketing Analyst LATAM

Life Fitness / Hammer Strength

2023-7 - Present · 3 yrs 3 mos

Brazil

• Lead integrated marketing campaigns across Latin America, aligning global brand guidelines with local commercial objectives in partnership with sales, product, communications, and distributor teams. • Contributed to product launches from market analysis through local execution and commercial support. • Played a strategic role in regional branding initiatives, including the rollout of a new brand identity and communication standards across multiple touchpoints. • Managed end-to-end corporate events and activations, reducing projected budgets by 25% through supplier renegotiation and securing strategic partners providing financial contributions and brand activations. • Developed co-branding initiatives and partnerships to expand reach and reinforce premium positioning. • Acted as a key link between marketing and sales, supporting lead generation, distributor enablement, and Salesforce follow-up processes. • Maintained and optimized regional website content, supporting localized digital initiatives. • Managed agency relationships to ensure brand consistency and execution quality. • Monitored KPIs and performance metrics to drive optimization and informed decision-making. • Selected as part of the core team for Oracle NetSuite ERP implementation, mapping processes and improving marketing-sales workflows. • Proactively researched and implemented AI tools and automation solutions to streamline operations and enhance productivity.

Marketing Analyst

Aliansce Sonae Shopping Centers

2022-8 - 2023-7 · 1 yr

São Paulo, São Paulo, Brasil

- Planejamento, implementação e acompanhamento de campanhas e eventos; - Elaboração de reportes analíticos e briefings; - Trabalho em conjunto com agência de publicidade, assessoria de imprensa e designer gráfico; - Gestão de atendimento ao cliente e promotoria; - Atualização e criação de conteúdo para o site, conteúdos offline dispostos no mall, Google Business, Instagram e Facebook; - Edição e validação de textos, copys, matérias, releases e roteiros; - Acompanhamento de ações digitais; - Contratação de influenciadores digitais; - Gestão de relacionamento, ações de marketing e comunicação informativa com lojistas; - Responsável pela negociação e orçamentos com fornecedores; - Criação de pedidos e pagamentos através do sistema SAP; - Acompanhamento em roteiros e gravações de produções audiovisuais; - Atualização de comunicação visual em todo shopping; - Trabalho em conjunto com a área comercial ofertando ações de marketing pagas. - Elaboração e disparo de e-mail marketing semanal. - Suporte em ações promocionais.

Intern

LyondellBasell

2021-1 - 2022-7 · 1 yr 7 mos

São Paulo, Brazil

*One of the largest plastics, chemicals and refining multinational in the world.* Market analysis, organization and planning of events and internal campaigns. Conduction of quotations with suppliers, negotiations and selection of the promotional materials. Responsible for creating videos and content used in presentations, internal and external communications. Measurement of results, customer service, invoice inssuance. Daily use of SAP, Excel and Canva.