Nicole (Woodley) Stover

• Developed and executed strategic initiatives to enhance sales velocity across Canadian retailers. • Managed relationships with national and regional retailers to increase market share and profitability. • Analyzed market trends to identify growth opportunities, resulting in a 25% increase in sales within the first year.

• Spearheaded the strategic planning and execution of Wella Beauty product initiatives, enhancing brand visibility. • Collaborated with national retailers and senior leadership to create tailored business solutions, resulting in increased market share. • Drove revenue growth through innovative marketing strategies, achieving a 10% increase in consumption.

• Developed comprehensive annual business plans for Shoppers Drug Mart & LOBLAW, focusing on volume and financial projections. • Successfully managed a multi-million dollar sales and trade spend budget, consistently exceeding financial targets. • Negotiated new listings and promotional plans, implementing national marketing strategies that enhanced brand visibility.

• Developed and executed comprehensive annual business plans for Shoppers Drug Mart, focusing on volume and consumption. • Managed a multi-million dollar sales and trade spend budget, ensuring optimal allocation and profitability. • Consistently exceeded sales estimates, achieving corporate milestones in POS sales through strategic negotiations and promotions.

• Developed comprehensive annual business plans for Shoppers Drug Mart, focusing on velocity, net sales and market share growth. • Successfully managed a multi-million dollar sales and trade spend budget, consistently exceeding sales targets. • Implemented innovative sales strategies, including customer promotions and new product launches, driving profitable growth and ROI

• Supported company goals by managing key Canadian accounts, driving over 50% of national revenue. • Developed and executed annual sales and marketing plans, enhancing brand positioning across multiple retailers. • Led a team of five field sales representatives, achieving an 18% increase in promotional sales. • Improved forecast accuracy from 79% to 91%, significantly reducing returns by 22%.

• Directed sales efforts for two hotels, achieving a combined room revenue budget of $10 million. • Developed and managed a high-performing team of 3 sales professionals, fostering a culture of excellence. • Awarded Sales Leader of the Year and recognized for the highest opening sale among 45 hotels. • Maintained the highest RevPAR in the Vaughan market, significantly enhancing profitability.

• Managed sales for two hotels with 417 guestrooms, achieving a corporate quota of $1.2 million annually. • Conducted weekly sales calls to foster relationships with potential and existing corporate clients. • Led and developed a team of two direct reports, enhancing overall sales performance. • Collaborated with Marriott Global Sales and attended industry events to expand market reach.

• Managed corporate sales for a hotel with 283 guestrooms and 12 meeting rooms, targeting diverse market segments. • Achieved an impressive annual budget of $1.5 million through strategic sales initiatives and relationship building. • Conducted comprehensive sales calls, both inside and outside, to foster new and repeat business opportunities. • Collaborated with multiple departments to ensure seamless coordination of group bookings and events.