Nicole Garcia

The American Marketing Association is a top 5 internationally ranked organization that provides marketing workshops, resources, and opportunities to students. As VP of Professional Development, I lead career-focused programming for 120+ members, shaping initiatives that bridge classroom learning with real-world marketing practice. I design and execute an annual professional calendar while coordinating across six internal teams to bring each event to life. Through outreach and relationship-building with Fortune 50 companies, I’ve expanded access to networking and recruitment opportunities. My goal is to create an environment where members feel prepared and industry-ready.

After completing the capstone, I was selected to step into a Senior Product Management Analyst role, where I now mentor a new cohort of analysts as they navigate the same product development project. I act as a strategic resource for defining requirements, structuring deliverables, and clarifying expectations around the capstone process. In this role, I focus on guiding problem-solving, answering technical and strategic questions, and helping teams turns their ideas into actionable product decisions.

As a Product Management Analyst, I worked hands-on within a six-person team to build a mock startup from concept to launch. I translated stakeholder ideas into structured user stories, defined KPIs, and contributed to a full product requirements document. Through 7+ user interviews and competitive analysis, I helped shape an MVP feature centered on AI-driven recommendations. I also supported prototype design and refined positioning through iterative user research and data analysis.

In my role as a Strategist, I translate cultural and behavioral insights into growth opportunities for national brands. I’ve conducted deep dives into Gen Z and Gen Alpha digital habits, uncovering how shifting media consumption patterns influence brand perception and purchase decisions. By pairing social listening with competitive analysis, I develop positioning frameworks that resonate with emerging audiences. I work closely with creative and account teams to ensure strategic insights evolve into compelling, client-ready narratives.

I coordinated and led multiple intramural sports teams, organizing sign-ups, managing weekly schedules, and ensuring smooth participation throughout the season. I also communicated with peer chapters to confirm attendance, align logistics, and maintain clear coordination across teams.

Serving as Marketing Director, I led a nine-person team in building and delivering a full-scale marketing strategy grounded in research and measurable growth objectives. By aligning audience insights with targeted campaign development, our team achieved a 1,400% increase in engagement and earned two first-place competition awards. I managed timelines, client communication, and cross-functional execution, ensuring ideas translated into polished, results-driven deliverables.

As a Branding Specialist, I contributed to refining visual identity and messaging strategy through audience analysis and performance tracking. I developed creative assets across digital channels and supported UX-focused design initiatives. By grounding design decisions in analytics, we strengthened positioning and drove a 22% increase in engagement.

At Dynamite Kids, I focused on strengthening the organization’s digital presence through performance-driven storytelling. By analyzing engagement and reach trends, I helped reposition the brand’s messaging strategy, leading to a 315% lift in engagement. I oversaw content execution across three social platforms, continuously testing, measuring, and refining campaigns. These data-informed adjustments ultimately increased profile traffic by 302% and impressions by 814%, demonstrating the impact of aligning creative with analytics.

I served as the first point of contact for guests, creating a welcoming and organized dining experience. I managed reservations, handled phone communications, and addressed guest inquiries to ensure efficient seating flow and high customer satisfaction. By coordinating closely with team members, I facilitated smooth operations and a consistently positive brand impression.