nicole cormack

Managing a fleet of 150 Rental Cars alongside a 360 Car Parking facility. Overseeing the day-to-day operations to ensure a positive experience for our customers and a continual growth for directors. Forecasting and projecting daily rental rates and percentages to keep Alpha competitive within the local market. Implement improvements with operations, systems and training to ensure the Gold Coast branch complies with Alpha’s core values and standards. Striving to meet and exceed budget and KPI expectations whilst overseeing and managing all staffing needs and requirements.

Overseeing the Currumbin and Darwin facilities: a fly-in, fly-out role between both clubs. As BDM my role included, but was not limited to, marketing and promotions, design and implement operating systems, sales, retention strategies, rosters, payroll, setting budgets, tracking KPI’s, financial reporting, direct debiting reports, defaults and database, customer service and conflict resolution, staff recruitment, traineeships and training facilitating, invoicing and accounts and administration duties. Separating from the Genesis franchise to form the shareholders own brand, Edge Health Clubs, my responsibilities encompassed the development of an innovative brand image, de-branding from Genesis. This entailed all paperwork, systems, policies & procedures, signage, computer systems, uniforms and the implementation of everything as Edge Fitness at both Darwin and Currumbin Clubs.

Organising and coordinating office operations and procedures, design and implement office policies, establish standards and procedures for both office and job sites, job scheduling, invoicing, purchase orders, time sheets, payroll, tax and super contributions. Control correspondence, review and approve supply and purchase requisitions, maintain office records, liaise with contractors and builders in order to ensure organisational effectiveness and efficiency.

Set up fitness facility from inception (Ultima). Worked towards a budget to achieve the Directors specifications in building and developing a Fitness Centre to compliment the Ultima brand. Designed and delivered a first class facility, offering free and pin loaded weight areas as well as Group Fitness classes, massage and sauna facilities. Employed and trained all staff as well as designed and implemented all procedures and policies. 6 months spent working on business operations and budgets (Physio & Fitness) to improve profits in preparation for sale of business. Implemented new operational systems as well as building a stronger Direct Debit base to improve cash flow for business. Recruited and trained a more professional team to help with the continual growth of the business. Developed a Pilates and Rehabilitation centre to help build and attract a niche market to the fitness centre to assist with the continual growth of the membership base.

Within this role I was supporting and driving the growth of both company and franchised clubs, whilst providing business and systems advice and ensuring ongoing excellence and compliance standards within franchised clubs with management, sales, marketing and customer service. Additionally, it was my responsibility to report on both financial and KPI results of all clubs on a weekly and monthly basis, as well as oversee all business development, strategic planning, budgeting, rosters, direct debit rejections, OH&S, performance management, marketing, retention, customer service, reception, sales, staff recruitment and training facilitating within company clubs.

Duties included, customer service, rosters, staff recruitment and training facilitating, sales, budgets, KPI’s, reception. Successfully reached a retention rate of 70% within the club and was a part of the successful Pre-Sales team, where we reached sales of 2500 memberships upon opening. Continually reached Fitness Budgets and achieved monthly bonuses. Designed and implemented successful fitness systems to help with customer and staff retention. Personal training, fitness programming, group fitness classes, weight loss and nutritional consulting.