Nicole Careswell

Product Development Lifecycle Leads and supports product development from ideation to commercialization for wide array of categories and brands in the haircare, skincare, bodycare, color cosmetics and fragrance space Translates multiple brand strategies, market trends, and consumer insights into viable product concepts Partners with external R&D, CM’s, Brand Marketing, and Packaging to ensure products meet performance, cost, and sustainability targets Develops and implements strategies to increase quality and customization of products Innovation & Trend Analysis Drives innovation by presenting new product concepts, technologies, and delivery systems to support brand objectives while meeting P&L goals Presents innovative product ideas and technical solutions aligned with brand positioning Project Management Manages PD project timeline to ensure all milestones are met on schedule and within budget Cross-Functional problem-solving to address development challenges Manages all external resources to ensure all projects adhere to scope, schedule, and budget Testing & Quality Oversees product testing, evaluation and stability processes in partnership with the contract manufacturers R&D, internal teams and Quality Assurance. Briefs appropriate suppliers on each project based on their capabilities around the specific design as well as cost, quality and speed. Reviews lab batches, pre-production samples, and first production runs to ensure formula integrity and brand standards

Manages new product development process for +$150m worth of brands including HASK, Fix Your Lid and Everpro/Gray Away Manages Lab, Contract Manufacturer and Fragrance House process for new formula development Manages claims validation process with raw material suppliers and 3rd party claims validation labs Evaluates formula submissions with ownership over testing and feedback process Key decision maker on final formula and fragrance approval Leads troubleshooting with contract manufacturers and internal teams when issues arise Liaison between company and Contract Manufacturers, Raw Material Suppliers, Fragrance Houses and 3rd party testing labs Works with regulatory scientists to ensure formula, claims and copy are compliant with all regulations Key approver on final product artwork and copy Creative ideation for new product launches based on industry trends, marketplace gaps, Nielson/IRI Data and gaps within brand portfolio Creates product briefs for new launches and turns over to carefully chosen contract manufacturers Manages project timeline with external and internal teams Manages cost of goods targets to ensure COGs remain profitable and within target gross margin % Full competitive analysis with deep understanding of the haircare, skincare and color cosmetic space to ensure new launches remain innovative, on trend and relevant to current trends Created and leads Sustainability Task Force Directly manages and mentors Product Development Coordinator and Product Development Intern Delegates tasks that are both approachable and challenging to direct reports while providing support and learnings throughout HASK Brand Expert: represents the brand in print and media; Featured in Harper’s Bazaar Arabia and HEB Roadshow Accompanying travel to key retailer meetings with Sales Force to present new and existing formula technology Attends with/represents Product Development team at trade shows: Cosmoprof Las Vegas, NYSCC Suppliers Day, MakeUp New York, Luxepack NY

Manages +$250m worth of haircare and hair color catalogue for Garnier, SoftSheen Carson and Dark&Lovely Manages new launches end to end from conception to delivery Drives dates and deliverables surrounding new product launches and sku optimization projects Analyzes catalogue and executes projects to reduce cost of goods and improve Gross Margin % Manages costing and Gross Margin % to ensure launches are profitable to business Works diligently to solve large scale production challenges to execute launches on time Removes roadblocks during launch process to ensure project moves forward in a timely fashion Influences innovation to ensure each launch is profitable and value added to business utilizing historical knowledge of brand, products and consumers Consumer Centricity: always work with the consumer as main focus and driving factor for decision making and problem solving Influences packaging and formula innovation both creatively and technically to ensure homologation and optimal consumer experience Out of the box problem solving to secure finished goods for both launch and ongoing production Builds, issues and manages timelines for each project to maintain organization and timely completion of deliverables Leads and works collaboratively with cross functional partners from packaging, R&I, marketing, sourcing, manufacturing, supply chain, demand planning and finance to communicate and manage deliverables integral to project success

Coordinates closely with lab to formulate color cosmetics and skincare, oftentimes on a raw ingredient level Blue Sky beauty innovation and ideation to bring first to market formulas and packagings to corporation Analyzes trends and market data to then suggest new products and innovations based on key learnings Acquires new business and works with clients to develop turn key products based on their needs and ideations Assists current clients in growing their product line and differentiating their formulas Evaluates and approves lab samples to then present to brand founders Assists brands in choosing correct materials and innovative packaging for products

Supports executive director to ideate and launch all holiday and seasonal beauty promotions Strategically analyses total business to drive cohesiveness across categories Responsible for executive decision making when questions arise Leads meetings to ensure launch timing is on track and all cross functional partners are working to meet project’s timeline. Utilizes trend reporting systems (Donegar, WGSN, Mintel) to keep Avon’s promotions and limited life offers on trend and launching in the marketplace at the correct times Tracks performance and key learnings from each promotion to better make decisions for future assortments

Owns data and analytics for color category: reports on and makes decisions based on internal and external industry data Works on brand strategy for two dynamic color brands Analysis of reports and trends Utilizes Nielson, Mintel and Euromonitor data to make informed decisions about the color business and to keep the segment on trend Manages the creation and mantainence of documents used to track products Creative briefs and cross functional team product turnovers Building brand equity for existing color brands Overall brand building for two color cosmetic lines Working towards creating and maintaining a business the Avon representative can be successful with Systems maintenance for old and existing products Manages team's inventory of products

Assist the Eye category Director with projects integral to new product launches Report on trends seen in industry Make product recommendations based off current market offerings Assist in names for new products and ways to revamp existing ones

Assisted clients with cosmetic and skincare choices. Made recommendations based off information and needs they have given me Completed full face makeup applications for special events

Bachelor Degree in Cosmetics and Fragrance Marketing, a degree aimed towards the education of product development, chemistry, package design, visual display and marketing on a national and global scale for the cosmetics and fragrance industries.