Nicole Alexander

-Manage the influencer marketing ecosystem across three brands, leveraging seeding, affiliate programs, paid campaigns, and UGC to boost launches, brand awareness, and cultivate loyal creator communities around the brands -Scale seeding and affiliate programs by 200% through the integration of Lefty, improving efficiency and significantly extending reach of creator product distribution -Enhance influencer campaign ROI by closely monitoring KPIs and implementing data-driven optimizations, ensuring alignment with broader marketing objectives -Optimize seasonal seeding buys by 100%, aligning e-commerce and social/marketing teams to drive cross-functional marketing-sales alignment -Conceptualize and execute buzzworthy high- and low-lift creative mailers for global deployment, generating measurable engagement and enhancing brand at the global level -Manage influencer partnerships and global press startegies for large-scale activations such as Coachella, leading outreach, contract negotiations, and deliverable coordination for high-profile talent and editors

-Curate strategic seeding lists designed to optimize brand visibility and impact- increase seasonal seeding volume to establish an always-on influencer marketing strategy -Coordinate talent dressing around large scale activations such as Coachella- ensure talent receive a positive introduction to the brand and are ready to meet deliverables -Oversee the sample room to ensure inventory accuracy, organization, and timely product pulls for seeding and campaign needs -Organize contract negotiations with influencers, ensuring all agreements meet campaign goals and legal requirements, while coordinating with internal legal partners

-Collaborate with clients to develop event concepts, moodboards, timelines, and layouts, balancing creative vision with logistical feasibility -Coordinate on-site execution for 15–20 events annually, resolving real-time issues with professionalism, decorum, and solution-oriented problem solving -Oversee seating charts, table layouts, and event setups for events of 50–500+ guests, rapidly adapting floor plans to accommodate last-minute changes -Build and maintain a network of vendors, strengthening relationships to ensure seamless coordination, quality execution, and on-time delivery -Support end-to-end event planning operations, contributing to 95%+ on-time event execution and consistently elevated guest experiences

-Manage a social content calendar, conceptualize content ideas and coordinate content shoots -Establish brand presence in on-premise accounts through brand activations & hosted events -Develop market research studies- integrate learnings into marketing strategy -Curate seeding lists and execute gifting to maximize brand exposure

-Monitored social media and press coverage to track brand visibility and media impact -Curated targeted influencer seeding lists to support campaign and brand objectives -Coordinated execution of creative mailer gifting to enhance influencer engagement -Composed compelling media alerts and drive press coverage