Nicolas BEAUFOUR

Leading the business development of digital control solutions for complex infrastructure and architectural projects. Working on long, strategic sales cycles with major engineering and construction players, in demanding, multi-stakeholder environments. Key responsibilities: – Managing and growing a portfolio of major projects (Bouygues, Eiffage, Equans, SPIE, Citeos, Fayat…) – Defining and executing business development strategies for high-value, technically complex projects – Providing technical consultancy to architects, engineering firms, and lighting designers – Identifying, qualifying, and structuring strategic opportunities (data-driven approach, pipeline management via HubSpot CRM) – Leading complex tender responses and negotiations with technical teams and key decision-makers – Developing commercial and industrial partnerships internationally (Europe, UK, USA) Key projects: – Grand Paris Express (Lines 15, 17, 18) – Toulouse Metro – Line C – Notre-Dame Cathedral, Paris – Palace of Versailles – Champs-Élysées Christmas illuminations 2025 Contributing to the alignment of technological innovation, project requirements, and value creation in highly complex technical and organisational environments. Key results: – Pipeline growth: +31% (2025) – Revenue growth: +22% (2023–2025)

Founded and scaled a subscription-based OTT video platform (Web, iOS, Android, Smart TV). Led the project end-to-end, from concept to launch, covering business strategy, digital acquisition, content production, and ecosystem management. Key responsibilities: – Built the business plan, conducted market analysis, and raised €150K (private investors, banks, Bpifrance) – Structured the company from a legal and financial standpoint, including governance setup – Recruited and led a project team, coordinating an ecosystem of 20+ partners (development, production, UX/UI) – Defined and executed the digital acquisition strategy to grow the user base – Oversaw video content production and implemented monetisation tools Key results (over 18 months): – Monthly Recurring Revenue (MRR): up to €10K – SEO: Top 10 Google rankings for strategic keywords – Social media: +10K followers – LTV: +15% driven by the integration of an in-platform social network Turned an idea into a viable, revenue-generating digital product, with a scalable model and a data-driven growth strategy.

Led sales and marketing activities for Bee Buzziness, a SaaS company specialising in content digitalisation and digital communication. Drove the commercial strategy with a strong focus on enterprise clients and strategic partnerships, ensuring growth, retention, and product-market alignment. Key responsibilities: – Prospected, acquired, and managed major clients including Auchan, Engie, Orange, SPIE, Lacoste, TUI, and Panerai – Built and negotiated strategic partnerships with companies such as Samsung, Paragon ID, and Rex Rotary – Defined and executed the sales and marketing strategy to support SaaS growth – Managed day-to-day operations, including pipeline tracking and performance optimisation Key results: – Annual revenue: €2M – Strengthened long-term relationships with key accounts and international partners – Delivered sustainable growth in the enterprise SaaS segment Contributed to the commercial expansion and market visibility of Bee Buzziness, combining strategy, innovation, and results-driven execution.

Founded and developed a professional training centre focused on cultural, sports, and leisure activities. Led both the strategic direction and day-to-day operations, combining marketing, financial management, digital transformation, and quality certification. Key responsibilities: – Defined and executed the sales and marketing strategy for professional training programmes – Structured training pathways and secured accreditation with funding bodies (OPCO) – Digitalised the customer journey and optimised the conversion funnel – Achieved and maintained Qualiopi certification (2021) – Oversaw administrative and financial operations, including performance tracking Key results (over 5 years): – Total revenue: €2M – 350 trainees trained – 60,000 training hours delivered Built a sustainable and recognised organisation, combining educational quality, operational efficiency, and customer satisfaction, with a strong focus on data-driven performance.

Managed and developed technical product offerings for healthcare facilities within an international trading and specialised distribution environment. Progressed internally from technician to Product Manager over a 10-year period. Key responsibilities: – Managed a portfolio of 700+ products, overseeing both strategy and day-to-day performance (ERP, CRM, reporting dashboards) – Sourced and managed a network of 20 European suppliers, adapting products to the French market and monitoring international competition – Led tender responses and provided technical consultancy to architects, engineering firms, and installers – Supported and guided a sales team of 8 people – Represented the company at major industry trade shows in France and Germany Key results: – Average annual revenue: €1.2M – ~60 projects delivered per year Played a key role in structuring and growing the company’s presence in the French and European markets, combining technical expertise, marketing insight, and operational execution.

Managed the marketing of several medical device product lines within a specialised distribution environment. Key responsibilities: – Led marketing activities across multiple product ranges, including positioning, lifecycle management, and go-to-market execution – Trained and supported both internal and external sales teams to strengthen product knowledge and commercial effectiveness

Structured and optimised the customer service department. Key responsibilities: – Designed and implemented internal processes to improve customer satisfaction and responsiveness – Improved service efficiency through the introduction of structured workflows and best practices

Provided maintenance and after-sales support for medical devices. Key responsibilities: – Performed maintenance and technical support on medical equipment – Managed after-sales service activities and user support, including change management and onboarding assistance

Early career experience in the medical devices sector, responsible for technical support and preventive maintenance to ensure equipment reliability and user satisfaction. Key responsibilities: – Managed preventive maintenance contracts – Performed maintenance and repair of medical devices – Trained and supported users to ensure optimal use of equipment Impact: Developed strong technical expertise and a customer-focused mindset, which later became the foundation for transitioning into marketing and business development roles.

The objective of this certification is to train Commercial Strategy Managers capable of managing the full customer journey, from pre-sales to after-sales relationship management. While remaining strongly focused on customer relations, the role also extends to interactions with strategic, digital and operational marketing, the management of various sales channels (including digital), production oversight, project monitoring, sales administration, as well as customer support and retention.