Nicolas Adam

Product Marketing @ Genetec

About

Product marketing professional specializing in competitive intelligence, sales enablement, product & feature launches and go-to-market strategy across SaaS and on-premise solutions in B2B technology markets. Known for building scalable competitive intelligence infrastructure from the ground up, bridging technical complexity and commercial strategy to deliver clear, compelling messaging that resonates with both technical and business audiences. Collaborating cross-functionally with Product Line Management, R&D, Technical Events, and Sales to support regional teams across NA, LATAM, EMEA, and APAC. Turning market insights into strategic decisions that drive product growth and successful business outcomes

Country

Canada

City

Greater Montreal Metropolitan Area

Industry

Computer Software

Skill

Product Marketing, Go-to-Market Strategy, Competitive Intelligence, Sales Enablement, B2B Marketing, Competitive Analysis, Market Analysis, Product Launch, Positioning (Marketing), Messaging, Campaign Launch, Data Analysis, Project Planning, Adobe Photoshop, Adobe InDesign, Microsoft PowerPoint, Microsoft Excel, Microsoft Power BI, Microsoft Word, SharePoint

Experience

Product Marketing

Genetec

2024-4 - Present · 2 yrs 6 mos

Montreal, QC

Product marketing for video product lines (VMS, VSaaS, servers & infrastructure) • Support go-to-market execution for 3 product launches • Collaborate cross-functionally with PLM, R&D, Technical Events, and Sales to drive feature launches • Create tailored presentations for Strategic Alliances and Sales teams across NA, LATAM, EMEA, and APAC • Develop customer-facing demo scripts and configure standardized VMS & VSaaS environments Competitive Analysis & Data Management • Manage a marketing hardware and software lab • Design and manage the Competitive Intelligence Hub • Deliver market analysis and competitive reports to VP-level stakeholders • Build in-depth competitor profiles, pricing analysis, and capabilities • Host and manage the Monthly Competitive Intelligence Podcast and curates daily competitive news

Product Marketing Analyst

Genetec

2023-4 - 2024-4 · 1 yr 1 mo

Montréal, Québec, Canada

Responsible for supporting Product Line Management and marketing teams for several products (Unification, Streamvault and Synergis) • Initiated and built the first version of what would become a marketing hardware and software lab • Implemented a customer request database supporting R&D prioritization • Benchmarked servers against key competitors, leading to the creation of competitive battle cards • Created and maintained technical datasheets and sales enablement materials