Nicola Eibich

M-EASURE is a circular fashion consultancy dedicated to maximising product use and minimising waste. Working with the world’s leading brands, technology providers, and operational partners to design, implement, and scale innovative solutions for profitable resale operations.

Designed and launched Meyer & Meyer Textile Logistics’ Circular Business Unit, partnering with the C-level executive team to develop new services in resale, rental, repair, and refurbishment for fashion, footwear, and lifestyle brands across Europe. Advising on long-term strategies to embed circularity into Meyer & Meyer’s operations. Responsible for setting operational and commercial frameworks for circular fashion logistics, driving growth and partnerships with leading global brands and technology providers to build seamless circular infrastructures. &flow’s mission is to accelerate the transition to a circular fashion ecosystem, helping brands maximise product lifespan, reduce waste, and generate new revenue streams.

Developing and executing a strategic business development approach within the branded fashion and circular economy space across Germany and the UK.

As a part of PDS GROUP, one of the world’s leading textile groups and strategic investors in relevant start-ups in the field of textile innovation, sustainability, and technology, POSITIVE MATERIALS provides research, development, and the scaling of next-gen materials, validating early-stage technologies and transforming them into industry-ready products. Building relationships with global fashion brands and strategically collaborating on the development and implementation of low-impact materials and technologies to reduce water consumption, greenhouse gas emissions, and harmful chemicals.

NEXTIL Group, a global leader in the fashion industry, stands among the world's largest manufacturers operating at the intersection of luxury fashion, activewear, and swimwear markets, pioneering revolutionary technologies and sustainable solutions. The Luxury division SICI93, is a trusted manufacturing partner for some of the most prestigious fashion houses worldwide with six state-of-the-art production sites in the North of Portugal. As Chief Commercial Officer of Luxury, I spearheaded the commercial direction and initiated and implemented growth strategies with a focus on luxury markets in France, Italy, and the UK. My role included relationship management with existing and target clients, as well as the leadership and motivation of a team of skilled professionals based in Portugal, fostering a culture of excellence, and ensuring that the highest standards of client service and products are consistently met.

J & L Studio is the London office of a family-owned manufacturing company in China with a history in high-end garment production with expertise in Soft Wovens and Silk products, a trusted production partner of leading Designer Brands within Contemporary Womenswear. As Business Development Director, I played a paramount role in the establishment of the company's presence in London. I meticulously crafted and executed strategies for business development and adopted a hands-on client engagement approach, leading to the successful expansion of the business, and laying the groundwork for sustainable growth.

As the Founder and Managing Director of Blessed & Cursed, I led the establishment of this exceptional premium denim and denim couture brand in 2005 in Germany. The brand gained international recognition through the iconic 'Denim Couture Jacket', a ground-breaking upcycled masterpiece developed in 2010 in collaboration with Swarovski and worn by Rihanna. Blessed & Cursed has left a lasting mark through global celebrity campaigns and partnerships with renowned names like Porsche Design and an upcycling project for Pepe Jeans, that was unveiled in their Regency flagship store. Along with the launch of Blessed & Cursed London in our flagship store in Notting Hill in 2016, we introduced an advanced, high-end denim range distinguished by cutting-edge technological features and a commitment to eco-friendly practices, accomplished with collaboration with ISKO Denim. Throughout my journey with Blessed & Cursed, I've been dedicated to pushing the boundaries of denim fashion and fostering sustainability, resulting in a brand known for its innovation, creativity, and global appeal.

As head of product development and brand performance for the young fashion department of one of Europe’s leading fashion discounters with >800 stores, I directed a team of ten senior buyers and designers. Over the course of two years, Young Fashion was transformed into a high-performing assortment which met ambitious revenue and margin targets. This was achieved through powerful new collections which pre-empted shifts in trends, an innovative category management strategy that rapidly boosted store footfall, and astute negotiation with European and Asian suppliers.

I developed monthly collections for the contemporary fast fashion retailer with >150 stores across Germany, rapidly growing their Never Out of Stock basics segment to an eight-figure revenue stream through best-selling collections and improved product availability. Additionally, I led a supplier transformation, sourcing and negotiating new contracts in Asia and Turkey.

Recruited with an ambitious remit for significant growth in the fashion segment for this premium mail-order catalogue business, my role soon expanded to include creative direction of the full catalogue. Within 12 months, fashion revenues had doubled through the development and delivery of a brand assortment driven by partnerships with designer brands, profitable deals with emerging brands and an on-trend private brand collection. This was achieved in tandem with a double-digit decrease in supplier costs and improved terms.