Nicolaas H. Dreandachrista
Co-Founder, Strategy @ PLUGNDD
About
JKT | NYCExploring how brand, capital, and information flows interact to create durable competitive advantage. Focused on engineering environments where data is analyzed and operationalized to drive leverage, speed, and profitability. Particularly interested in information asymmetry, automation through intelligent agents, and adaptive systems design.Experience spans product thinking, enterprise systems, and strategic problem-solving with a bias toward 0→1 building and high-impact execution in ambiguous environments.Business: nicolaasherud@gmail.comProject Inquiries: nicolaas@plugndd.com
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United States
Online Media
JavaScript, p5.js, Data Analytics, Data Management, Databases, Performance Marketing, Data Analysis, Research Skills, Marketing Campaigns, Critical Thinking, Product Management, SQL, C (Programming Language), Java, HTML, Cascading Style Sheets (CSS), Python (Programming Language), User Experience (UX), User Interface Design, Figma (Software)
Experience
Co-Founder, Strategy
PLUGNDD
Market intelligence–driven strategy insights generator tailored for D2C brands and early- to mid-stage startups. Simultaneously, empower studentpreneurs through the 'Outthinkers Society' platform by connecting communities to global trends and opportunities. Spearheaded custom digital brand builds: - Health and wellness - Digital product developer house - Indulgence hotspot FnB - Specialty retail bakery and more Visit plugndd.com
Financial Strategy & Operations (FSO)
PwC South East Asia Consulting
Industry: Financial Institutions Scope: 1. Core Banking System (Pre-/Deployment) 2. IT Strategic Plan (ITSP) Tools: Power BI, Looker Studio among other document management / deck creation support tools
Associate IT Consultant
Altha Consulting
Digital and Technology Enablement Scope: ICT Masterplan (EA Data Migration) Industry: Mining Tools: SparxEA, Bizzdesign Enterprise Studio
Project Consultant
by.U Indonesia
• Led a product–market fit (PMF) strategy project for by.U, focusing on strengthening adoption and retention among Gen Z and young professionals. • Directed end-to-end analysis across customer segmentation, usage data (ARPU, churn), and user journey insights, complemented by competitive benchmarking and feature sentiment mapping. • Identified key gaps in pricing communication, feature prioritization, and onboarding experience, translating findings into targeted marketing, product, and UX recommendations, structured for A/B testing.
Jr. Analyst
DPO&Co. - DPO Consulting and Investing, LLC
US-Based (Chicago HQ) Investment Strategy Consulting • Collaborated within a cross-border team (Indonesia, Singapore, the Philippines, India, US), supporting end-to-end consulting engagements from scoping to final delivery. • Conducted market sizing, competitive analysis, and expert research across projects. Contributed to a buy-side healthcare diligence, analyzing hospital procurement trends and competitive positioning in the US, informing a $40M investment in RFID technology. • Built and structured a proprietary M&A CRM pipeline for outbound deal origination, consolidating and tagging targets across sectors (healthcare, cybersecurity, industrials) to enable efficient screening and prioritization. • Developed decision-ready frameworks to translate complex data into actionable insights, while operating in fast-paced, multi-time-zone environments.
Project Consultant
CarbonEthics
Vice Project Lead
Education
NYU Stern School of Business
Concentration: Brand Strategy & Planning, Corporate Finance & Financial Markets, Web Page, Digital/Multimedia and Information Resources Design
New York University
GE3 Awardee | Full Tuition Waived Undertaking courses at NYU Stern School of Business
Institut Teknologi Bandung
Academics: - Dean's List (2023-2025) - Information Systems' Laboratory Assistant (Enterprise Requirements Analysis & Enterprise Architecture) - Final Year Transfer to New York University (NYU) - Listed among Most Outstanding Students of Information System and Technology Class of 2022 Competition Wins: - UI Innovation War 2023 - ShARE International BCC 2024 - The 20th MIST Marketing CC 2024 - DWDG BINUS EcoVation 2024 - Tech in Asia's Product Dev. 2024 - SRE Indonesia Green Impact Days 2024 - Branding to Asia Case Competition 2024 - OCBC Ventura National Investment Competition 2025 Leadership: - Project Leader of JARUM STEI-K '22 - STEI '22 AUGMENT-IT Head of Committee - Kabinet KM ITB Strategic Branding General Director - Vice Project Leader of ShARE ITB x CarbonEthics Start-Up Project - IEEE ITB SB Strategic Outreach Director - ShARE ITB President - Project Partner of ShARE ITB x by.U Start-Up Project - Inkubator IT Chief of Media Intelligence
National University of Singapore
FuturePreneur: Lead with Tech
Nicolaas H. Dreandachrista's Contact Information
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