nicola rust

* Head-hunted by Head of MediaCom OOH from relationship and reputation built representing MediaCom OOH Team whilst working at Titan Outdoor. * I learnt how to plan OOH and educated myself on all OOH opportunities available by building media owner relationships and investigating online. * With a keen interest in the new and different, I championed non-standard/OOH ambient media, and further educated the rest of OOH team, becoming the go-to person for alternative environments. * Responsible for devising OOH media strategies and seeing these implemented through the day to day running of the accounts. * Promoted from OOH planner after a year to Senior OOH Planner. * Working across key agency clients including Universal Music & Home Entertainment, RBS & NatWest, E.ON, Digital UK among many others. * Created differentiation for our clients through developing ideas with media owners to create media firsts and complimenting standard plans with creative or ambient ideas. * Quickly learnt how to use industry media planning tools and writing responses to brief.

* Progressed from Graduate Sales Assistant to Junior Sales Executive to Senior Specialist Sales Executive in less than 3 years. * Represented Maiden, which was then bought by Titan, constructing proposals, selling and presenting a portfolio of products that included Malls, Roadside, Rail and Supermarket environments to Specialists at Kinetic, Posterscope, Meridian and MediaCom OOH for a range of brands. * Account management and relationship building across all teams in above Specialists. * Trained new Agency and Specialist staff on all systems. * Presenting sales and research proposals to Specialists and Agencies. * Worked with Trading Department to win business with collaborative planning and buying approach.

Graduate for Maiden Outdoor; this role provided excellent grounding for progression into a planning role with daily contact with OOH Specialists and requests that gave insights into the OOH World and the planning process. Day to day tasks included running TGI, Mintel reports, advanced campaign mapping, Photoshop campaign mock-ups, audience reach from POSTAR, finding sales leads in media press, writing proposals for Agency Representatives, supporting Agency and Specialist Representatives with material for presentations, building relationships with OOH specialist Posterscope. Reactive role to incoming requests for majority of time in role, and when more knowledgeable, pro-active.

This is a group for those interested in MediaCom MENA. MediaCom is one of the world's leading media agencies. We help to connnect brands with their audiences around the world. MediaCom MENA is one the top 5 agencies in the Middle East & North Africa region. MediaCom distinguishes itself through the company philosophy "People first, better results." We bring this to life by focusing on people… …on consumers, on clients, and on our staff. Our clients come from a wide variety of industries, from automotive to consumer goods, from retail and pharmaceutical to telecommunications, entertainment and fashion. We offer specialist services in digital, ROI and direct response, consumer insights and research, business science, sponsorship, and sports marketing. MediaCom was awarded Agency Network of the Year at the International M&M Awards in 2009, 2010 and 2011, and Network of the Year at the Festival of Media Awards 2010 and 2012. To find out more about MediaCom visit us at www.mediacommena.com

Subjects studied include: Ethics, law and historical context of Journalism; Research; Photo-Journalism Skills learnt include: Producing news, content and advertising material for online, print and broadcast media; planning a multi-media advertising strategy; working in a deadline-driven publishing environment, developing practical skills balanced with theoretical research.