Nicola Cope

I have spent the majority of my career in the marine sector, playing a key role in building what is today widely recognised as the world’s leading luxury yacht brand. I am an experienced marketing professional with a strong cross functional background and a passion for creative brand marketing. I am proud to have worked on and driven campaigns that have challenged the norm, and positioned a largely unknown brand into an arena where it is recognised as a leading luxury brand. Today I am truly honoured to be working on one of the largest globally recognised development projects, defining and building the brand equity in a truly unique and inspiring destination. "In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible." ~ Seth Godin