Nicola Graham

Podcast Host @ Inform Performance Podcast

About

I help preventative health and human performance companies translate scientific credibility into scalable strategy, measurable outcomes, and commercial growth. I started as an Advanced Physiotherapist across the NHS, elite sport, and private healthcare, then moved into leadership roles spanning growth strategy and M&A. I scaled a multidisciplinary healthcare group and exited, before completing an Executive MBA focused on leadership and organisational performance. Today I work as a Strategy Consultant / Fractional CSO and Venture Partner, supporting: - Founders building preventative health and performance products/services that can actually scale - Funds exploring and de-risking investments in health innovation and wellbeing ecosystems What I’m known for: bridging evidence and execution to help teams build companies that perform by design, not by chance. How I work (typical engagements): - Investor diligence: clinical validity and outcomes, GTM realism, and moat assessment - Founder and business strategy: positioning, category narrative, KPI tree, and validation roadmap - Scale support: partnership strategy, operating cadence, and board-ready metrics I share field notes in my monthly newsletter, and on Accelerate (podcast) with Inform Performance. Preventative health and performance wins when outcomes are measurable, distribution is repeatable, and credibility is translated science, built into the product, not just the brand. DM me or email to collaborate.

Country

City

United Kingdom

Industry

Management Consulting

Skill

Performance Management, Pilates, Physical Therapy, Therapeutic Massage, Healthcare, Wellness, Rehabilitation, Sports Injuries, Health Education, Manual Therapy, Pain Management, Management, Health Promotion, Finance, Sports, Pilates Instruction, Injury Prevention, Musculoskeletal Physiotherapy, Leadership, Business Development

Experience

Podcast Host

Inform Performance Podcast

2026-2 - Present · 8 mos

Currently hosting Accelerate - a series that explores how strategy, business and entrepreneurship are reshaping sports tech and human performance.

Board Member and Advisor

GAIN Gulf Active Industry Network

2025-9 - Present · 1 yr 1 mo

Dubai, United Arab Emirates

Strategic Advisor as Board Member for GAIN - a trade organisation looking to elevate standards across the region.

Board Member and Advisor

Balmoral Partners

2025-9 - Present · 1 yr 1 mo

Dubai, United Arab Emirates

Strategic advisor to the Balmoral Partners board as we look to scale in healthcare investments.

Chief Strategy Officer & Human Performance Development Lead

Hytro

2024-11 - Present · 1 yr 11 mos

Responsible for developing and facilitating the execution of the business strategy in line with evolving market trends and best practices in human performance.

Investor & Advisor

Hytro

2023-8 - 2024-11 · 1 yr 4 mos

Investor and advisor to this Blood Flow Restriction technology company, providing consultancy support to achieve strategic objectives

Founder & CEO

Curioso Studio

2023-7 - Present · 3 yrs 3 mos

Strategic advisor in the human performance market, blending clinical experience with business acumen, to overcome challenges and exceed ambitions. Transforming complex challenges into opportunities, for sustainable growth in the human performance market.

Investor & Advisor

Vor

2023-7 - Present · 3 yrs 3 mos

Investor and advisor providing consultancy support to achieve strategic and leadership objectives.

Angel Investor

Wild.AI (acquired by Zepp Health (NYSE:ZEPP))

2024-6 - 2025-8 · 1 yr 3 mos

Angel Investor to Wild.AI who uses data to empower and assist female athletes

Director

MSK Partners Network

2023-5 - 2025-5 · 2 yrs 1 mo

Advancing the strategic objectives of the organisation on issues that affect the wider MSK sector. Engage with members and develop strategic commercial partnerships.

Quality Sub-comittee member

MSK Partners Network

2020-12 - 2024-8 · 3 yrs 9 mos

England, United Kingdom

Focus on implementation of quantitative and qualitative data collection within the network to demonstrate quality in MSK practice.

Managing Director & Owner

tops:health

2013-4 - 2024-11 · 11 yrs 8 mos

Oxford, United Kingdom

Successful MBO and further acquisition of another long established Physiotherapy business. Currently providing clinical, financial and operational governance with a focus on quality and innovation across multi-site service delivery.

Consultant Physiotherapist

tops:health

2011-9 - 2017-12 · 6 yrs 4 mos

Oxford, United Kingdom

Delivering high quality MSK and Sports Physiotherapy to a diverse population group. Providing clinical and preventative rehabilitation through pilates.