Nicolas Gerard

As part of the company's recommitment to Sport and Athletes, stepped into this newly created leadership role to oversee all efforts of Nike's Football Mens Athletes brand and marketing plans globally, including Kylian Mbappé, Erling Haaland and Vini Jr.

Tapped to lead the Global Brand team that drove long-term vision and seasonal athlete brand plans for Nike’s top-tier global athletes including LeBron James, Cristiano Ronaldo and Serena Williams. Initially hired as Global Brand Director then quickly promoted to Senior Director based on overall performance and impact. Partnered with Sports Marketing to sign and strengthen athlete relationships, and ensure strategic plans are followed across global, regional, city and functional teams. Personally managed Nike’s brand partnership with global football superstars Kylian Mbappé and Sam Kerr.

Led digital-first, end-to-end consumer journeys for Nike’s highest growth potential Women’s Lifestyle segment in North America. Partnered with functional teams (Consumer Direct, Catalyst Brand Management and City) to land a new brand vision for the Nike Women category. Ran brand campaigns that galvanized sneaker culture across North America.

Promoted to direct planning, implementation and execution of all North America Soccer annual, seasonal and athletes brand marketing plans. Was pivotal in shaping the future of Soccer in North America. Delivered high-impact, consumer-right brand plans for a new performance footwear silo, Phantom GT and Nike’s Flight Ball.

Managed all seasonal brand strategy and campaign execution of some of Nike’s most renowned lifestyle footwear franchises (Air Force 1 and Blazer), driving vision and positioning in collaboration with global partners. Launched and activated high-heat collaborations with artists and influencers like Travis Scott, Colin Kaepernick and James Whitner.

Managed all facets of the NBA merchandising strategy to help Nike deliver consumer-right assortments globally and across all product engines (apparel, equipment & footwear).

Developed and executed retail and digital marketing initiatives that drove brand awareness, product sell-through and market penetration related to MLS-licensed merchandise. Grew annual digital Direct-To-Consumer revenue by 112% in year one after partnering with online retailer Fanatics to launch the league’s new e-commerce platform and pilot innovative digital and social activations.

Managed all aspects of MLB's EMEA marketing program, including partnerships with lifestyle brands and top European retailers such as New Era, Majestic Athletic, ‘47 Brand, Foot Locker, JD Sports and Harrods. Launched the first-ever New York Yankees footwear collection in partnership with streetwear retailer Citadium.

Built French Football Federation account, working in partnership with Nike EMEA. Supported a portfolio of high-profile marketing partners and sponsors including Coke, Continental, GDF Suez, Carrefour and Citroen.

Managed day-to-day relationships with all sport and lifestyle licensees including adidas, Spalding, New Era and Skull Candy.