Nicky McKenna

WSI Digital Advisors | Helping Businesses Increase Visibility, Attract Customers & Grow Online At WSI Digital Advisors, I help businesses cut through digital noise with strategic, data-driven marketing solutions that drive real growth. From SEO and paid search to content strategy and conversion optimisation, I work closely with SMEs across various industries to enhance their online presence, generate high-quality leads, and improve customer retention. 📊 Key Achievements & Results: ✅ Supply Chain Consultancy – Developed a digital strategy aligned with business goals, leading to a 71% YoY increase in non-paid traffic within 3 months. ✅ Multichannel Retailer – SEO and Shopping Ads resulting in a 74% year on year increase in orders ✅ Manufacturer – SEO and Google Ads resulting in valuable contacts via the site, whereas previously they had none. ✅ Golf Club – Leveraged PPC & email marketing to increase Green Fee revenue by 100%+ in just 2 weeks. I specialise in helping time-strapped business leaders simplify digital marketing, build customer-centric strategies, and achieve measurable results. If you're looking for a tailored approach to SEO, PPC, content, or digital transformation, let's connect!

Independent Consulting for Multi-Channel Retailers - Cross Functional Process Design - Product Information Management for Digital - Website trading - Business Plans - Mentoring - Systems Implementation Support and Guidance - Stock Management toolkit. Clients are multi-channel retailers who want to deliver change whilst protecting their unique personalities. Example pieces of work include : ERP selection & implementation, PIM implementation, Strategy development, Critical Path planning, University Lecturing and Coaching. Example projects : Product Information Management system implementation at Monsoon / Accessorize, ERP selection process management at Monsoon / Accessorize, Range planning validation for Spyscape, development of a 5 year plan for Really Wild Clothing Company.

Member of a Senior Exec volunteer initiative offering coaching for SMEs during the COVID crisis. Specialisms E-commerce, Buying and Merchandising.

David Phillips is a B2B Furnishing Services business for the Property industry operating via Direct Sales and Online. Implemented a wide range of Buying and Merchandising tools and processes, using adaptive methodologies to accommodate 7 business units (ranging from bought to order for large scale projects, design to order, stocked and rented furnishings), substantially reducing working capital whilst improving availability. Held responsibility for E-commerce and online Direct Sales website.

Responsible for all categories in all channels : Womenswear, Home Textiles, Home Accessories, Fragrance, Furniture & Childrenswear. The business was 50% online (E-commerce) and works on a single view of the customer, one pool of stock basis. My accountabilities included Merchandising, Buying, Quality Assurance and Multi-channel Trading across all of The White Company categories over a period when the company trebled in size. I also had extensive operational, supply chain & multi-channel / cross-functional project experience during my tenure. My team were accountable for product, product information, pricing, procurement and supply chain compliance across Retail, E-commerce and Wholesale channels.