Nicky Jackson
Founder and CEO @ Lioness
About
I've built my career at the intersection of consumer brands and retail, from senior executive roles at Kellogg's, PepsiCo, and Jim Beam, to founding RangeMe, the platform that transformed how CPG brands are discovered by US retailers. RangeMe started with a personal problem: I was developing a baby skincare range and couldn't figure out how to get in front of the right retail buyers. So I built a solution, a platform where brands could upload their products and connect directly with buyers who were actively looking. That idea became a company, and that company changed an industry. Now I'm building again. Lioness™ is my newest venture, the first functional snack brand designed around the real moments of a woman's day. We launched chain-wide into all 1,900+ Target stores in June 2026, and we're just getting started! Founder. Builder. Lioness.
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United States
Consumer Goods
Consumer Insights, Marketing Communications, Marketing Strategy, Online Marketing, Brand Development, Partner Relationship Management, Product Development, Market Research, Project Management, Presentations, Social Media Marketing, New Business Development, Product Management, Customer Insight, FMCG, Marketing Management, Public Relations, Brand Awareness, Business Development, Integrated Marketing
Experience

Founder and CEO
Lioness™ is a female-founded functional snack brand built for the real moments of your day. We made the snack that didn't exist. Delicious, guilt-free, and designed to keep up with everything you do. Because every woman is a Lioness™. Visit dailylioness.com to stock up on your favorite snacks and for more info!

Founder & CEO (Acquired by ECRM)
[Successful exit to New York based Private Equity group] RangeMe is the largest FMCG/CPG global product discovery and sourcing platform connecting the worlds leading retailers and suppliers, enabling them to discover, connect, and grow their businesses. We serviced 80% of the top US and UK Food, Mass, and Drug retailers, including Target, Kroger, Ahold Delhaize, Albertsons, Sephora, Ulta Beauty, 7-Eleven, Whole Foods, Best Buy, Walmart, Safeway, Rite Aid, Amazon, Walgreens, CVS, Sam's Club, and Tesco. I’m also proud to have onboarded over 400,000 consumer brand companies onto the platform, contributing to their sales and marketing success.

Non Executive Director (Acquired by Criteo)
Melbourne, Victoria, Australia
[Successful exit to NASDAQ listed company) Brandcrush is an omnichannel owned media platform - unlocking the media potential of businesses globally with a simple but powerful solution that makes it easier to buy and sell shopper marketing and commercial partnerships. Brandcrush powers retailers and broader businesses to transform their in-store media, out-of-store media and online brand partnerships from antiquated PDF packs and spreadsheet management to a scalable solution that the world’s leading brands and agencies trust. Brandcrush's software enables their partners to unlock and grow their media revenue without having to grow their team with self-serve media portals, outbound sales tools, smart inventory and workflow management solutions.

Senior Marketing Communications Manager
Sydney, Australia
Healthshare (www.healthsharedigital.com.au) is a next generation digital health platform, helping connect Australians with information and experts to improve their health outcomes. It is used by over 15,000 consumers every day to find local, credible and relevant health information. Since launch, nearly 6 million Australians have benefited from Healthshare. I was part of the Executive Team that launched Healthshare into the Australian market. Fairfax Media Limited invested in Healthshare in 2013.

Product & Brand Executive
Sydney, Australia
Brand Manager Snacks June 2007- May 2009- for LCMs; Special K bars & Nutri-Grain bars Brand Manager RTEC May 2009- August 2010- Sultana Bran cereal Responsibilities: - Leading the direction of the portfolios via the development and execution of strategic brand plans. - Working in a collaborative environment and utilising all tools within the marketing mix to ensure that business objectives were met. - NPD project management from idea conception to launch- including new concept research, product development, packaging development, communication and launch plans, sales execution plans and in market monitoring and execution. - Selling in key new product lines to retail partners including Coles, Woolworths and Independants. - Financial management including P&L, forecasting and A&P budget of $8m + - Successful management of stakeholders teams across sales, trade, category and R&D to drive category growth and deliver commercial targets

Senior Brand Manager - Britvic, J20, Pepsi
Pepsi
London, United Kingdom
Britvic Soft Drinks plc (London, U.K). Britvic Soft Drinks is a leading soft drinks business in the UK with a turn over of £680 million a year and great brands like Pepsi, Robinsons, J20, Tango and the Britvic brand. Responsibilities: - Leadership of cross functional teams to manage the relaunch of the Britvic mixers and juices range and the J20 Limited Edition launch. - Selling in key NPD to retail partners including Tesco, Sainsbury's and Waitrose. - Leadership of the commercial ‘go to market’ team to manage the key trade and consumer launch activities including sampling, direct mail, staff incentives, POS, ROS driving activity. - Management of the trade press launch campaign. - Management of Pepsi summer sponsorship event and PR initiatives. - Monthly KPI brand performance reporting and tracking. - 18 month strategic brand planning.

Senior Brand Manager
London, United Kingdom
Responsibilities: - Management of the convenience portfolio of Bisto Gravy (UK’s #1 gravy brand) including sachets and ready made sauces. - NPD management of new sachets including working with cross functional teams. - Packaging design and development across sachets and sauces. - Development of the first online consumer campaign and interactive website for Bisto. - Involvement in NPD planning and development. - Strategic brand planning.

Brand Manager Uncle Tobys
Sydney, Australia
Responsibilities: - Leadership of NPD projects involving cross functional teams. - Selling in key NPD to retail partners including Coles, Woolworths and Independants. - Strategic brand planning for portfolio of brands. - Implementation of marketing, promotional, advertising and innovation plans. - Involvement in the development of TVC’s for Uncle Tobys Plus and Healthwise. - Monitoring sales performance, profitability and market share results, and recommending appropriate strategies. - Management, monitoring and evaluation of brands and key projects. - Management of £3m marketing expenditure budget. - Strategic demand forecasting of portfolio brands. - Portfolio Strategic Category Management plan development. - Regular communication and presentations to the sales and field teams.

Account Manager
Sales Success Advertising Agency (part owned by Singleton)
Sydney, Australia
Responsibilities: - Management and execution of below the line activities incorporating product launches, in store POS, on and off premise promotions. - Management of major promotions including the development of concepts, implementation, execution and post analysis. - Organisation of Jim Beam Brands sponsorship events and Party Crew activities. - Built and managed supplier relationships.
Nicky Jackson's Contact Information
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