Nick Ellis 🔜 Gamescom

Founder & MD of Theorycraft Marketing, a global leader in gaming & entertainment marketing. I secure multi-million-dollar deals, lead award-winning celebrity campaigns (Last War: Survival x Antony Starr), and drive global performance marketing for global brands and video games ranging from AAA to indie.

Helping launch and scale Admattic worldwide, heading up the London division. An Ad Network which offers User Acquisition through traditional channels, our own apps, Direct Publishers, OEM's, Programmatic, in-app Video Branding, Retargeting to the advertisers, working on CPI/CPR/CPT/CPA models with Brands globally for their Mobile channels depending on what suits best to their needs and marketing goals. • Collaborated with 300+ publishers across the globe (Primarily India, UAE, Egypt, SEA & EU Markets). • Delivered 20M+ installs so far to the advertisers & 2.5M+ registered users. • On the inventory front, we have collaborated with the top 15+ DSPs and self-serve platforms to fulfil the requirements of the advertisers, using which Admattic is able to drive quality user acquisition with minimal fraud. • Specialized in APK based user acquisition with strategic partnerships with OEMs, 3rd party app stores, File sharing apps, FOTA players, etc. • Working with a team of 8 dedicated account managers working round the clock and optimizing the campaigns to post-install metrics. • Admattic is partnered with all attribution platforms and works closely with them to adapt to the ever-changing advertiser's needs and to prevent ad fraud. • Some of the Admattic's top advertisers – Paysend, Bitbns, OctaFX, Coinswitch, CoinDcx, Zebpay, Flobiz (MyBillBook), Pagarbook, Khatabook, Paysense, PhonePe, Branch International, RupeeRedee, MoneyTap, Money View, DBS, CitiBank, Kotak, PhonePe, Cleartrip India & Middle East, Makemytrip, Goibibo, OYO, Amazon Shopping, and Prime Video, Tatacliq, Shopee, Sendo, Alt Balaji, Tokopedia, Dailyhunt, Spotify, Wynk, Gaana, Vigo Video, ShareChat

As one of the most trusted awards in the digital age, the Netty Awards is a prestigious awards program that honours top leaders & companies across a variety of verticals with hundreds of unique categories.

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Leading paid media campaigns globally for Blackmilk Media, focused on PC/Console video game launches. Global: Bridging the gap between global offices and working on campaigns in different continents delivering positive results and understanding the European and Asian markets. Management: Building teams across the global offices to handle big projects. Pitching: Continuing to contribute and pitch for major accounts travelling to India and Germany for pitch meetings. Marketing Manager: Taking on full 360 degree marketing efforts for start-up clients to launch and scale new brands/products More details of role and role highlights: - Taken the lead on campaigns for clients all over the world with a multi-channel approach - Working closely with the Head of Digital and COO, we have managed to expand operations to India and Germany within just 5 months of company launch - Performance focused with an emphasis on transparency, walking clients through data and results every step of the way using our unique live-data dashboards - Developing relationships with a host of PMP, DMP, DSP, SSP and Ad Networks across the world so we can better serve our clients for Programmatic activity - Running ROI positive campaigns in the Gaming, Fashion and Fin Tec verticals - Working on winning pitches for gaining new clients - Working within client's marketing team on a consulting basis - spending time in their offices and making creative and strategic recommendations whilst helping with media buying - Seen significant ROI uplift through implemented strategy changes - Experience in multi-channel marketing strategy in order to ensure the relevant audience bases are being targeted in the most effective manner - Advanced level of commercial experience using major campaign delivery platforms

Becoming the head of all things social, content and digital at an award-winning agency working closely with clients such as PlayStation, MINI and BMW. Responsibilities include all of my 'Organic & Paid Social Executive' tasks as well as the below: - Client briefing: Receiving briefs directly from client and seeing the project from start to finish - remaining client facing throughout - Digital strategy: Working on the digital strategy for campaigns for PlayStation. Working closely with client to be able to achieve their business goals. Using social, content, direct response paid media campaigns and creative ideas to be able to achieve client satisfaction - Brief creation: Writing creative briefs for social content so that our studio and creatives can produce the correct content - Paid Media: Being the strategic lead for our clients for paid media activity that can support our organic social content. Recommending and implementing paid media campaigns including DR conversion tracking and advanced remarking techniques - Content planning: Planning monthly content for clients to maintain engagement and awareness for our clients. This includes seasonal events and reactive content to keep users engaged - Copywriting: Writing engaging social posts and advertisement copy in our client's tone of voice - Campaign Implementation: Setting up, monitoring and optimising social posts and paid media campaigns - Reporting / Analytics: Feeding back all results back to client and being their first port of call for any questions and queries they may have - New business / pitching: Leading the digital strategy and contribution towards new business pitches for the agency

Responsible for helping lead strategy and implementation of social media and digital advertising for clients such as MINI, PlayStation and STABILO Responsibilities: • Copywriting: Write social posts, advertising copy and blog posts for MINI, BMW, STABILO and PlayStation • Planning: Built social media calendar, posts, advertising and promotions across social media platforms and blogs • SEO: In-depth keyword research for SEO. Assured that content is optimized for search engines • Community management: Looking after social media channels for our clients, monitoring interactions, replying to users and mapping keywords • Client facing: Develop and maintain relationship directly with client • Email marketing: Create weekly social media content for MINI and send to the UK retailer network using Dotmailer • Data/Analytics: In-depth reporting using Google Analytics, Facebook Business and many other tools • On-event/PR: Chief content creator at events for MINI and PlayStation • Stakeholder management: Brainstormed and executed cross-channel promotions to meet business objectives while working with a variety of stakeholders • Competitions: Quickly built engagement via promotions and giveaways. For example a STABILO left handed competition that included a 200 left-handed pen giveaway • Training/presenting: Trained staff members in social media marketing techniques • Managing and leading social media and digital advertising campaigns for PlayStation School’s Cup Events whilst interviewing high-profile footballers such as: - John Stones (The first snapchat filter interview of its kind) - Danny Rose - Alex Iwobi

Responsible for the implementation of digital advertising campaigns on a retailer wide scale for MINI, BMW and Mazda Responsibilities: • Digital advertising: Setting up Facebook and Google Display Network advertising campaigns for the nationwide retailer network of MINI, BMW and Mazda • Data/Insight: In-depth batch reporting for each campaign I implemented • Copywriting: Write weekly news articles for Mazda websites

I created a Social Media Advertising agency for Independent bands and artists looking to promote themselves. This is a freelance passion project catering for independent musicians that need a helping hand in paid media advertising. My background in music spurred me on to help musician friends to get their music out there to their audiences.

Whilst studying at University I worked an internship with a Music PR company, suggesting marketing strategies and social media strategies for Bands and artists within the company. I was then offered a more trusted role in the company working part time alongside studying for my degree. I would then implement these strategies, control social media strategies for certain artists and carry out reports for the company.

Modules Studied: Buyer Behaviour for Marketing Communications (4MMC714.1) Marketing and Media Research Management (4MMC7A1.1) Marketing and Brand Strategy (4MMC7B7.1) Contemporary Issues in Integrated Marketing Communications (4MMC711.Y) Promotional Marketing and Event Management (4MMC712.2) Direct Marketing and Social Media in the Digital Age (4MMC713.2) Integrated Marketing Communications Project (4MMC715.2) Public Relations and Reputation Management (4MMC7B1.2) Advertising Management and Brand Delivery (4MMC7B3.2)

Leeds college of music ambassador for Knowledge. Making the city a safer place for students. Modules Studied: Events Management Music Marketing Performance Ideology